Square Enix makes move into girls market
Square Enix has announced its first move into the girls’ market with Taito’s My Pet Shop, which will be released in Q1 next year on DS.
The release also represents Square Enix’s first move into the pre-teens marketin the West. The publisher has more of a history with casual games in the East, and even has a casual label in Japan – DS: Style.
John Yamamoto, president and chief executive officer of Square Enix said: "My Pet Shop is our first game to be launched solely at a younger gaming audience.
"There is a huge appetite for good quality games that younger gamers can relate to. With its engaging storyline and enjoyable gameplay elements, we’re optimistic My Pet Shop will be well received over here."
Players have to ‘help run the best pet shop that Green Town has ever seen’.
The title features over 40 different animals, including dogs, pigs, pandas and bears.
