It was cute at first. When Xbox head Phil Spencer took the stage at E3 2018 and announced the acquisition of five notable studios – Undead Labs, Playground Games, Ninja Theory, Compulsion Games and The Initiative – the air inside the Microsoft Theatre turned electric. It felt like the company was righting a wrong in its business plan and finally building an internal roster of exciting games that it could offer exclusively on Xbox platforms. You know, a few friends to keep Master Chief company.
Today’s announcement that Microsoft is buying Activision Blizzard, the largest third-party publisher in the video game industry, doesn’t feel as harmless. Four years on and numerous acquisitions later, the Activision Blizzard deal feels like an extreme escalation of Microsoft’s plans, and it could mark a turning point in the video game industry as a whole, with negative consequences for both players and developers.
Completely agree, I saw a screenshot of all the studios Microsoft now owns, colossal is one way to describe it. Some of the industry's biggest names and games are featured on that list.
As big and bright they might be, one can't help but wonder how will they manage those games and studios?
Money can't fix everything and some of those studios have major problems that need fixing.
I agree and people aren't even considering that MS doesn't have the best history with managing studios
Rare became a shell of their former selves after being bought by MS
“Microsoft consolidating the video game industry is bad for everyone“
It’s business. And I disagree. You think Activision would’ve been in a better place under Kotick or Phil Spencer and Microsoft? This seems more about PlayStation losing out than anything else.
Hopefully this massive acquisition creates a better workplace for everyone. Satya Nadella said culture is their top priority in their conference call. I’m also happy I get to play all their games day 1 on Game Pass.
Acquiring top Selling AAA titles is a good business move but it doesn't bring innovation. Show me new interesting games rather than just cookie cutter sequels if you want my money.