IGN: The Hunter Blog: Blowing Your Cover

Now, many successful hunters cite one particular thing as the most common reason for rookie failure. You can take the best equipment, find a great stand, locate lots of deer activity... yet still fail… if you don't consider the wind. A whitetail's nose is incredibly sensitive - and a mature buck takes even the slightest hint of human odor very seriously. A buck grazing 100 yards downwind of you will likely back away and change course, and may not return to the area for some time.

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