It was easy to miss the comment amidst the clangor of yesterday's announcement of Dragon Quest X for Wii -- a comment that would seem to suggest Nintendo and Square Enix are making plans for the promotion of the DQ brand in the West. Speaking to media after the press conference, Nintendo president Satoru Iwata said:
"With the release of Dragon Quest IX, there are two things I'd like to make reality. The first is to build a thriving Japanese game market together with Dragon Quest that rivals the West's. The second is to form a strong tag team to promote Dragon Quest overseas. At Nintendo, we were able to popularize the Brain Age series overseas, which was said to be unmarketable. I want to increase the number of people worldwide that understand the appeal of Dragon Quest, which represents all Japanese gaming culture...even if that only turns out to be a single person. I'm looking forward to working together with Mr. Horii and Square Enix."