Bandai Namco plans to retire its current logo and launch the new one with its new company initiative in April 2022. using the color pink to “stress diversity”
Somebody was paid to come up with that design......
unfortunate truth.... I seen this a few days ago and personally hate it. That orange logo is classic, it's history. Well, except that it isn't since Namco merged with Bandai in 2005 lol.... Whoever green lit this change needs to be fired though. This is an affront to branding. It's absolutely terrible. 2 cents. and I don't care about the colors, though, I do think they should've stuck with orange or something else. End of the day it's just a terrible logo compared to the current one.
Yeah but the pink stresses "diversity" and you can't stress that with the color orange, lol.
Why pink? Like you’d think they’d go with orange, yellow or red similar to the old logos
to stress global diversity and inclusiveness........yeah
Here we go again… Ugly boring design. Period.
@jin I see what you did there
I don't understand how pink stresses diversity.
Because they've gone full woke. They represent a tiny minority.
What a boring design. I like their current design. Why change it
They want to "stress diversity". You can't make this ish up.
We need to stop calling plain text a logo.
Actually...it's not plain. It has a specific character and personality. The rounded corners also match the textbox that encloses the text. Plaint text would be: Bandai Namco It is a very ugly logo though devoid of any gaming or even inclusive aspects. One would argue that the closed textbox doesn't represent inclusivity at all. It lives in a speech bubble
Japan is caving to California at warp speed.
Games say other wise
George Carlin said it best... We're watching the continued pussification of the world.
Not a fan.
Lol all the whining about a logo, its there logo and they liked it enough to give the green light so be it.
Whining? Nobody is whining. Public criticism is part of the whole design process. Gotta say that is one aspect of graphic design that snowflakes couldn't handle. You are supposed to invite and allow all sorts of criticism into your design...graphic design is geared outwards not inwards like fine art.
That's not why it got the green light.
Thats digusting, lazy and cheap.
What was wrong with the previous logo? It just wasn’t gay enough?
ewwww, the old is better.
The new logo just looks generic compared to the old logo the older logo just stands out more.
Does that mean more future content for VR? Because They didn't do much for current gen VR. And skins aren't content. Fun for all into the future? We'll see.
All these years the good old red NAMCO still can't be beat. This logo just don't do anything like all the minimalist logos nowadays I can only sense "move along nothing to see here" vibe coming out of these kinds of logos.
someone dropped the ball on this logo design
Stubby short and pink, long and pink with a notch at the end on both of them. Just looks like a teenager drawing anatomy to me.
Simple. I'm not against it.
I knew the pink had something to do with "diversity" before I ever even read the sub-headline. LOL! this is what its come to, companies now changing their established logos to pander to certain groups, surprised the border around their name isn't rainbow colored. smdh
As a Graphic Designer myself, I've hate this trend to oversimplify things and then charge millions for it, I wish I could get a hold of that business practice, it's easy, simple, and people make millions on it. But of well, let's see the complementary graphic that accompanies the logo and see if it was worth.
Well it surely makes the point. No need for guesswork. =)
I hope they don't update Elden Ring for this in April cause I don't want to see that crap every time I boot the game up.
It goes into effect in time, Tales of Arise may be one of the last Orange and Yellow logo games
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