Consumers have taken a liking to DVD and Blu-ray Disc digital copy, especially when files are embedded into discs as opposed to being downloaded, according to an NPD Group survey.
Digital copy is proving to fit into consumers' evolving lifestyles, in which more time is spent viewing entertainment on devices other than their TV sets.
Three out of four DVD and Blu-ray buyers who watch movies or TV shows on portable devices say they're interested in buying physical discs holding a digital copy, according to NPD. The research concern also found that more than half of DVD and/or Blu-ray buyers have watched a full-length TV show or movie on a portable device.
When given a choice, 79% of survey respondents said they would rather transfer files from discs than download the content from the Internet.