SEOmoz: "By keeping children and teenagers entertained back in the 1980s, Nintendo has claimed a spot in the heart of the present day internet generation. Nintendo's internet success is widely accepted yet largely undocumented.
Unlike most other media producers, Nintendo has allowed its intellectual property to be freely discussed and used online. Nostalgia and Nintendo's openness to new technology has created an atmosphere that has allowed the company's characters to grow immensely popular. The example above shows that a Google search for the term Mario returns more results than a search for Porno. This is amazing in a media atmosphere allegedly driven by violence and sexuality. Mario has remained essentially the same non-violent and innocent character that he was 20 years ago, and he has still managed to attain inequitable popularity."