After Sony announced job cuts for its electronics division, many asked what this would achieve if the company had no stable business to ensure future profits. Could the PlayStation 3 and Blu-ray format be this stable business?
In an interview with the BBC, Katsuhiko Mori, fund manager at Daiwa SB Investments, said; "Sony doesn't have any core businesses that generate stable profits - the next thing we want to see is what is going to be the business that will drive the company."
So if things go well for the PlayStation 3 and Blu-ray, the recession might not hit Sony as hard as they first thought. The question is, why don't they sound this positive when they talk about their products?