Top promises new approach to casual marketing

A new casual games portal called has arrived, and with it come bold claims about new methods of targeted content and marketing.

The site boasts a wide assortment of free-to-play games spanning genres such as puzzle, brain teasers, strategy, word games and card games. Each title contains targeted advertising content that, according to the site, "bridges the gap between what advertisers want to promote and the kinds of entertainment and prizes that casual game players want".

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