Selecting a player to be on the front of a video game has been anything other than an exact science. There has been a stigma attached to players on the front of the Madden Football boxes known as the "Madden Curse".
The college games have to deal with a different process because current college student athletes are not allowed to be on the covers due to NCAA rules. Selecting a player that was hot the year before has been the common practice for the most part. Sadly the players they select often times do not amount to much after their years with their college teams.