Sony Online Entertainment Releases Station Exchange Online Gaming Auction Site White Paper

Study Reveals Consumer Demand and Confidence in Secure, Official
Marketplace for Buying and Selling the Use of In-Game Characters, Items and Coin for Real World Money

Sony Online Entertainment LLC (SOE), a worldwide leader in online games, today announced the results of a
12-month study of Station Exchange(TM), SOE's online auction site which
allows EverQuest II subscribers to securely buy and sell the rights to use virtual characters, items and coin for real money. Launched in June 2005, Station Exchange's first-to-market product marked the inaugural entry of an official, sanctioned virtual economy into a Massively Multiplayer Online game. The White Paper highlights data collected during a 12-month period covering June 2005 to June 2006.

The auction site, which has operated since June 2005 on specific
EverQuest II servers, generated player transactions of $1.87 million during its first year, according to the White Paper published today. Players have paid as much as $2,000 for the right to use a single EverQuest II character and one seller earned $37,435 from 351 auctions, according to the report, entitled Station Exchange: Year One.

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