Major Publishers Propose Specific In-Game Ads, Including For Life-Saving Water

Stephen Totilo of MTV Multiplayer writes:

"Enough with the vague statements. Here are seven specific ideas from EA, Take Two, THQ and other publishers and advertising people who want more ads in 2009's video games:

The following ideas were all presented at an event last week hosted by Microsoft-owned Massive Incorporated in a small nightclub in downtown Manhattan. All of the ad ideas offered were couched in careful terms of not ruining a gamers' pleasure of their game."

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