According to the latest GfK Retail and Technology Japan data, Blu-ray recorders broke the 50% barrier during the first week of November, meaning that unit sales of Blu-ray recorders surpassed that of DVD recorders for the first time ever. Compared to the same time last year, when Blu-ray's market share was only 10%, the format has shown rapid growth.
Additionally, statistics show that the Blu-ray format is outpacing DVD in replacement speed as well. The high definition format is replacing DVD recorders 1.5 times faster than DVD recorders replaced VHS decks. The trend is expected to continue as recorder prices continue to drop.