Southwest Most Frequent Fliers Get Free Nintendo DS

Southwest Airlines finds a number of ways to cut costs and provide discount airfare to its customers, and they know how to reward their most frequent customers. The airline has partnered with Nintendo to give some Rapid Rewards members a free Nintendo DS Lite game system along with a copy of Brain Age: Train Your Brain in Minutes a Day.

"We are helping our Members welcome the New Year with low fares, frequent flights and, of course, exercise … exercise for their mind while they travel," said Blair McGrain, Director of Marketing Planning and Customer Loyalty in a press release. "We are thrilled to partner with Nintendo to give our Members some FUN in the New Year."

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