From Siliconera: "SEGA art director Kazuyuki Hoshino has reportedly stated that the team is working to turn Sonic the Hedgehog into a VTuber. This will come as part of a new broadcast project. Hoshino also stated that the team’s next goal is to open up a Sonic theme park, due to the success of the recent Sonic the Hedgehog movie. [Thanks, Ryokutya2089!]
The information comes from Ryokutya2089, who has frequently been the first to post key information from physical publications such as Famitsu and Weekly Shonen Jump. In this case, it comes from two statements from Sonic the Hedgehog producer Takashi Iizuka and art director Kazuyuki Hoshino."
So basically Sonic the game character is everywhere but in games.
Oh God.... Just focus on making a good sonic game