Tapulous partnering with labels for a new business model

Variety writes: "The super popular rythm title "Tap Tap Revenge," which was recently ranked as the #1 free game in Apple's app store, has garnered around 3 million downloads and over 100,000 active players per day. As Bart Decrem, CEO of publisher Tapulous, told me when we met earlier this week, it was originally a game from the "jailbroken" scene, where users hacked their iPhones to put in non-Apple approved applications. But Tapulous bought it, along with several other applications, once Apple came out with a legal store for distributing them in June. "Tap Tap Revenge" has since become not just the company's biggest hit, but it defining product (thus the corporate name)."

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