Microsoft has stated that Japan is its fastest growing gaming market, with strong popularity for the Xbox Series S. This growth is noted to be, in a high percentage, coming from Japanese players who have never owned an Xbox before.
Japan will never...but never will buy Xbox massively with current library ...
though if MS is close to bring Mario (or Zelda) to Gamepass . as many (inaccurate) leakers say ...then the game will change significantly ......then yes will be talking for a completel different console
dude, compared to 55, 30 or 18. Did you see any number on that «news». They can say 400% increase or 800%... Their market share on japan is very, very low.
Fastest growing. They could sell 600 one month and that would be a 100% growth in sales. It doesn't mean they're selling more.
Edit: Let me clarify. Not more than they were, but more than the competition.
Switch 337k PS5 92k XSX 4k
Those are last week's approximate numbers. PS5 and Switch sold less than they did last month. XSX sold more. Guess which company had the fastest growing market in the last month?
Christoper MS was talking about their own market So yeah it's a big Pr spin since other regions are probably on pace with predictions and past year For Japan going from 10 consoles to unexpectedly 200 is the place where MS registered the biggest growth in term of %.
The only real news out of this is that MS is doing better than before in Japan now will it continue or stop well the future will tell.
"If these numbers are for their 'fastest growing' market, it doesn't say much for the rest of their growth markets."
No, all it means is the rest of the world markets may have a growth of say 4% year on year, if Japan has a growth metric of 5% year on year, then Japan is Xbox's fastest growing market.
I don't think it is news to anyone, most of all MS, that they have virtually no market share in Japan. There are many reasons for that, including the fact that the Japanese are culturally speaking, will support Japanese companies over foreign countries. They are very nationalist that way.
Obviously there are many more reasons, lack of games targeted at the market, etc., but the cultural reasons are a factor.
When you are starting from basically zero, any improvement is a step in the right direction.
This morning a bank en Europe has made an offer to clients with 574 PS5 consoles (+R&K, 12Plus+20€ card) and it has been available for less than half an hour. Well... this has been a local thing. Compare it to ALL Japan with TWO consoles. Japan is a problem, as it has a cost to maintain presence there.
This, everyone is missing this and concentrating on consoles sold, GP saw a big boost thanks to streaming etc. too. Although actual numbers would be nice from MSoft.
I understand that but Series X is consistently outselling S there. They have Media Create and Famitsu sales provide charts that disprove the claim. That is the equivalent of Japanese NPDs
Anyone else notice the recent influx of so many pro MS articles recently and the bots? It’s 2007 all over again. MA must have invested heavily on their online PR campaign again.
Or because they just had a good E3 show? Yeah its 2007 all over again.
So when Sony finally get their spotlight on N4G again, are you gonna say “Sony must have invested heavily on their online PR campaign again” too? Are you gonna say bots suddenly appear too?
The numbers of course are skewed because of Japanese enthusiasm towards Xbox. However, it is telling the Series S is what is grabbing attention. A great entry into Game Pass, -a cheaper, smaller console that gives Japanese gamers a more solid experience than the Switch. No new Final Fantasy on Xbox prolly hurts but MS is showing solid investment in Japanese games coming to the console and game pass. This is good news for Xbox but nothing that changes the homeland of either Nintendo or Sony.
Good for MS! Progress is Progress. With more JRPG coming to xbox and Gamepass this is a good sign. They are not going to overtake Nintendo interns of Hardware but Gamepass on mobile in Japan could bring big returns. Especially if Gamepass comes to the Switch.
This would be sales from American troops stuck in Japan who want to play with their friends back home. As some one who lives there, take my word, theres no games ordered to be stocked on shelves at the main retailers, let alone any advertising in sight. No real local interest. BUT - Great progress for MS, and i do hope it means more locals wanna try the series X out, but reality is Japan is a mobile gaming market now - so those who do want their consoles will likely take the safe option of PS5.
Xbox Series X – 391 (33,657)
Xbox Series S – 156 (11,846)
???
Growth is cool and all, but Japan is Nintendo-land now. MS & Sony are done in Japan.
That’s not saying a lot
Yeah it's an big leap I say that it's better than last gen.
They aren't just talking about Xbox hardware