Hulst revealed that it is a matter of finding ways to bring the most innovative, the highest quality experiences to their audience, to the fans
Good move Sony I appreciate this move more tbh.
Sony’s acquisition is more like a partership rather than new boss.....many of the dev studios have said this
Kind of like MS and Bethesda. You cant get any more mature than that. They been around for like 30 years (+/-). That is more of a partnership than ownership.
@^ Bethesda might even be so mature that they’re past their prime.
Sony has been in this business long enough to realize what works and what doesn't. They will only buy developers or studios who they have past relationship with. I see comments like they can't buy studios because Microsoft can just outbid them. A lot of times it's not about money for these studios it has more to do with relationships and past experiences(and creative freedom) just look at the insomniac acquisition insomniac could have gotten a lot more money elsewhere, but they chose Sony because they know and understand that Sony will not be there bosses instead will provide resources and give them their space and the creative freedom. And I believe that Phil Spencer is doing the same he's buying the studios but then he's not interfering a lot of times with them he's letting them do their things which is the right approach in my opinion And if push comes to serve they will invest billions if Microsoft keeps doing it simply because Sony needs PlayStation a lot more than Microsoft needs Xbox to survive. They should buy blue point and housemarque.
Sony isn't buying up tons of studios because they don't need to.They put in the legwork over the past decade to aready be able to have regular first party releases. M$ were the ones who had to play catch up. Sony will continue acquiring studios, but they can afford to take their time about it unlike M$. It does look like M$ is taking a hands off approach with handling their studios, so I agree with you there.
Yup, can't argue with that.
I have no idea what any of this means, kind of sounds like a bunch of damage control to me. I understand Sony doesn't have the money Microsoft does to acquire studios like Bethesda, but how skipping E3 and letting all the attention be on XBOX and Nintendo is a good strategy is beyond me.
Another way to look at it - Sony's actively in mindshare because Ratchet just launched, and right before was the premiere of Horizon FW gameplay, both with massively positive buzz. 90%+ of the games announced during E3 will be on PS5. Going to E3 themselves would have created a numbers conversation: who's releasing what the rest of the year, and Sony has the fewest first-party releases remaining now for 2021. So by skipping it, they're avoiding potentially negative spin.
@Tacoboto I guess... Don't get me wrong I thought XBOX had a solid conference, it didn't blow me away or anything. I made a list of the big console exclusives they showed. Halo Infinite Redfall Starfield The Outerworlds 2 Forza 5 Atomic Heart Contraband Psychonauts 2 Stalker 2 Of all those games, maybe 3 stand out to me. Halo of course is their flagship franchise, Starfield has potential, mainly cause of the developers and the premise, but it's not like we've seen any gameplay. When I think of a narrative driven space RPG, I think of Mass Effect, especially the first 2 or 3 games when it was really good. So Maybe Starfield will be something. And also Outerworlds 2, I played the original and thought it was okay, eventually I gave the game to my nephew without having finished it, so it wasn't my favorite but it's from Obsidian so it's definitely a solid RPG franchise. The rest of those games don't really do much for me if I'm being honest. So just being totally honest, I thought XBOX had a solid showing but to say they killed it or something would be an exaggeration in my eyes. But that's me, other people might feel different.
I agree, even with more of those games I'm excited for than you. It's hard to say anyone had a killer performance this E3, and as good as Halo Infinite looked to me, it's a disappointment there aren't any hands on impressions for it (or really many other games it seems)
Yep growing the industry with new studios is always a better more.
@real Ted https://en.m.wikipedia.org/... Only sunset overdrive was developed outside of Sony consoles and now we are going to make believe that they was a 3rd party developer DOING GAMES FOR ALL SYSTEMS LIKE BETHESDA.
@erraticbear Thankfully I haven't been banned yet. I can't believe either that my comment was flagged as "inappropriate". I'm glad to see that at least the majority agree with me based on the upvotes.
They have the best and most talented first party studios in the market. They know what they are doing.
This is the way.
Starfield is the way
A mix between first party, second and third has always been their strategy, I like them helping up and coming studios too, love some of the inventive stuff new teams come up with, future is looking bright for gaming.
A mix between 1st, 2nd and 3rd party is everyone's strategy.
Don't believe I said it wasnt🤷♂️
Don't believe I said you said it wasn't.
Every Xbox fan just breathed a collective sigh as relief at this comment as they actively prod Microsoft to buy even more studios to subtract even more games from other people. I suppose it’s easy to do when it’s one sided 🤷🏻♂️. Then they’ll be strokes about it, say get over it to PS fans, and complain about some timed exclusivity like it’s the same thing.
Let's just be honest about the situation. It's Sony fans who have been kicking and screaming at the idea of Playstation games, that are now years old, coming to PC; giving Sony, themselves, a whole new revenue stream. You don't typically see Xbox players crying that they have to share their toys with PC, even on day one.
There's truth there, but to be fair that transition started back in ~2015 with Phil's push for Xbox and PC to be more unified. Back then, the discourse around Xbox putting their titles on PC - from both PS/XB fans - was pretty negative. I mean, back in the PS3/360 era, when FFXIII was no longer exclusive, Sony fans decried the move and Xbox fans thumped their chest. It's kind of how it is until you have to adapt. That adaptation has been to change the definition of what exclusive means. That change has had 6 years to become the new norm for XB fans, and they pretty much had to get on board with Phil's vision if they wanted to stay on Xbox. But to that end, we're already seeing a similar thing with PS fans and the games that are going to PC. Sony fans haven't even had a year to adapt to their new definition. And though people, generally speaking, don't like change, most do eventually get used to it. I imagine everyone will be on the same page soon enough.
@Ted 🤦🏿Xbox didn’t had toys to share besides halo forza and gear the rest was ether timed exclusive or brushed over by the community for the lack of first person pew pew pew 🤷🏿
“ to buy even more studios to subtract even more games from other people” Are exclusives bad now?
My opinion: 1 Ive always been against timed exclusives, either side, its dumb. Someones paying 60 (now 70) dollars for your game, treat them both with respect. Period. Plus that money is better invested in something new, not bragging rights that your console gets DLC 30 days early..... 2 Exclusives built from ground up are healthy, they give reasons for each console to exist. That being said slacking on your part (MS) and then buying up every studio there is to make up for years of getting pummeled by PlayStation is not the same thing. You are taking away studios and games from other players simply because you failed to build your own.
@soldierone totally agree
Exactly. Before acquiring a studio you want to see & know how much experience they have had. The studio's having a good portfolio including some studios having positive relationships with Sony.
Bluepoint are mature 😏
Bluepoint and House Marque are ripe for the picking. Hope Sony grabs those two up before anyone else does.
Yes Housemarque! How has that not happened yet?
Bluepoint are not mature, they do remakes. have much to prove in the way of original IP. Why do people keep acting like this is a thing!?
To clarify: He means the actual developers within the dev studios. Not the age of the studio itself.
I get the point of this strategy but in the middle of MS buying spree, I was really REALLY terrified that MS would extend their hands to Insomniac! As much as I love Insomniac to stay independent as they have always claimed to love being on their own, it's a different story when MS who is able to willy nilly spent $7B on a whole Zenimax family and giving away AAA games day 1 on GP comes knocking! Sony's open relationship with Insomniac almost made them lose one of the best things the PS brand ever had aside from their own 1st party but now I'm relieved! MS is looking to buy more which is a dick move on MS part and hopefully, Sony is not sleeping on those studios like Bluepoint and Kojima P. Maintaining 1st party studios takes money and resources which has seen the closure of iconic studios like Liverpool, Zipper, Evolution etc and even Japan studios are losing key talents now. Unfortunately MS has the upper hand here thanks to papa Satya, damn!
In other words, Sony is doing what every other company is doing. Congratulations?
That isn't how English works, no.
I prefer this over buyout whole company.
I agree with you. Sony and Blue Point has made some solid games within the last few years and if they can keep it up there would be no point in a full acquisition. Sony and Insomniac were doing just fine before the acquisition as well so the only thing that comes out of this is keeping things away from other platforms which again didn’t impact R&C 2016 or Spider-Man.
sony own spiderman ip, so ,, that wouldnt have happened anyway,
@purple101 I guess what I am trying to say is whether or not Sony acquires a studio it didn’t seem to hold back the games from reaching their full potential on the PS4. In fact these studios were able to do their best work on the PS4. So the only benefit of making the acquisition is to prevent the comp from playing the games.
This is quite apparent. There is a reason most of their exclusives hit the high mark as opposed to falling flat.
The Sony fanbase here is so cringeworthy. I feel like they could actually murder people and users on N4G would be pumping the air with delight. First its "MS has no exclusive games" Now the narrative is "MS are keeping games off PlayStation" MS focus on existing IP from established studios and its "stagnating the industry!" MS announce 60 indies in April, most of which look really good, are exclusive and coming to Game Pass day one and "they aren't focusing on AAA" "Sony always builds up studios from scratch" Even though they haven't done that since Media Molecule in the PS3 days (2007?) MS create brand new studios 343i, The Coalition, The Initiative in the last decade. They've also SAVED beloved studios such as Double Fine, Obsidian and inXile from going bankrupt. Sony's strategy is to work with teams for a few games and build relationships before acquiring and THIS IS THE WAY MS do it with Undead Labs and Playground Games for many years and its largely ignored. Competition is good. Different strategies are all good. A strong pipeline of exclusive content from both PlayStation and Xbox is great for the future of gaming. But stop with the hypocrisy and learn to love good games, no matter who the publisher is.
I like how MS has all the money in the world and still can’t beat Sony and Nintendo which have a fraction of their net worth. The fact that Xbox has gamepass and people still prefer PlayStation and Nintendo says everything.
Why does it need to "beat" Sony? Nobody is thinking about PlayStation when they are gaming on Xbox consoles or PC, but Sony fans here seem like they have some kind of grudge or angst against Xbox. Enjoy your PlayStation. You clearly have the best exclusives. Enjoy your great games. Stop worrying about Microsoft or trying to rationalize why people chose Xbox over PlayStation. We chose because we like the ecosystem. I'll get a PS5 later just like I did with every other PlayStation console.
It's pretty clear that MS just started putting real money into Xbox in the last 3-4 years when Phil took a seat at the big table with Satya Nadella. Having Satya the head of Microsoft in that video says everything you need to know about where things are going to go with Xbox from now on. 7.5 billion took a massive publisher off the table. He said they are not done. They are going to do everything in their power now to grow Game Pass and the Xbox brand. Xbox has been fighting with one hand tied behind their back since the very beginning. Saddled with a tight budget and treated like the red headed step child within the company for 3 generations. Now they have the full backing of the company as a front facing consumer brand. They are now considered integral to the company's vision for the future. So if you think things are going to be a repeat of last gen you are mistaken. This is a whole new playbook. Their goal is to put enough money into gamepass to create a pipeline of steady content that will make GamePass an undeniable value and necessity for all gamers. Your not going to just not play good games especially when you can get them without breaking the bank. This war is over. They are not even competing in the same places anymore. Sony may sell more consoles this gen but that isn't the fight Xbox is in anymore. They have looked past that to the next big thing. GamePass is going everywhere limited by nothing. We are all going on this journey with them because why wouldn't we. We have nothing to lose in it. Maybe i'm wrong but this is what it seems like. Here's hoping this isn't a bubble that bursts. I guess we will all see.
Don’t bother man, many of the commentators on N4G are just kids in trench coats 😂
True. We need more preachers like you, and people that pretend to take the high ground, when they're as low as the people they like to bitch about. That's what we need more of.
I think fanboys in general are cringeworthy, lets be honest, people side with a piece of plastic tech like its their Idols. However, The thing that gets me about Phil Spencer and his statements are pretty Cringeworthy as well. Example. “Sorry, I am a bit soapboxy with this one. Gaming is about entertainment and community and diversion and learning new stories and new perspectives, and I find it completely counter to what gaming is about to say that part of that is to lock people away from being able to experience those games. Or to force someone to buy my specific device on the day that I want them to go buy it, in order to partake in what gaming is about." “Gaming is bigger than any one device, and that is something as an industry that we’ve embraced all up as we bring more and more players in. I think it’s vital to the role that gaming can play on the planet.” This was statement on exclusives last year. Fast forward to now. He literally did JUST what he said was wrong with the industry. I Think Exclusives are great from first parties, it keeps competition going, however I do NOT think its okay for a Company to buy a studio and then make the Sequels to already existing IPs only on their console, its pretty scummy. It was scummy when Nintendo did it with Bayonetta, and its scummy with Microsoft doing it with Outer Worlds 2. The mocking that Microsoft gets most of the time, (at least the things I pay attention to) is when Spencer says some off the wall crap, or uses buzzwords like "smart delivery" to try and PUSH their console. I have never felt strong-armed into buying a console before, It's usually the must have/play games that get me on board.
Nintendo didn't buy Platinum Games. They funded Bayonetta 2 because no else was willing to and thus they have every right to keep the game exclusive to their platform.
“ The Sony fanbase here is so cringeworthy. I feel like they could actually murder people...” Wow.
Weird I read an article suggesting Xbox gamers are by far the MOST toxic gamers in gaming. https://www.google.com/amp/... Pretty recent studies with professional Psychologists looking at the data.
@Chevalier I dunno, I feel like DOTA players could definitely give XBots a run for their money.
Sony didn't build MM from scratch, they acquired the studio in 2010. If I'm not mistaken the last studio they built from scratch was San Diego Studio and they also helped Kojima set up Kojima Productions even though it is an independent studio.
"First its 'MS has no exclusive games' Now the narrative is 'MS are keeping games off PlayStation'" I'm sorry you couldn't read between the lines on your own. People wanted Microsoft to create new exclusives, not buy a major third party publisher to keep things of PlayStation.
MS didn't build anything, they just bought Bethesda because they cant build anything.... "Same old franchises" because it's literally Gears, Halo, Forza, repeat. (Those studios you named literally only made those games with 1 exception) Compared to what Sony is doing. Kojima Productions exists because of Sony funding, not exclusive. Square Enix was saved by Sony investment, not exclusive. Epic gets payments from Sony near 1 billion dollars now, not exclusive. They also have a handful of 2nd party developers they help fund and produce games with too.... But hey, MS "saved" some studios and made them exclusive, then reached into that 2nd party pool and made those exclusive too..... and then they wont even confirm if franchises will remain on PlayStation..... Its why I laugh when people try to say buying bethesda is the same as sony buying insomniac, they were forced to otherwise MS would have come knocking and took it away.
Please don't try to make sense of their undying one sided love for Playstation. As Gamers we should all love Playstation for the content they have put out not worship them. This interview is basically PR Speak for "This is what we can afford to do". Just like that generations crap they laid on us last year. They can say and do anything and it is a ok. Which is fine. Xbox is building a pipeline of content and a value in Game Pass that is going to be undeniable. This snowball is picking up steam and for once they are on the right track. Sony, Nintendo and Xbox have different strategies. Mark my words most of you will be in that Xbox ecosystem in some way before this generation is over. You will be there and you will grow to love it, because it benefits you the consumer. That is all that matters. What benefits us? Not one company or another. They should all be fighting to benefit us and make our lives easier so we can give them our money. Then we all win.
That recent partnership is a good example. They have not bought them but rather funded a game an original ip for PlayStation if they end up being good then its worth it to fund another project. For Microsoft they just bought just for the purpose of putting games into gamepass. I really don't see how this can be sustainable for the bigger games but Microsoft cN just keep loosing on it if they want Also at retail the time will come where retail games fall mega short
Bethesda and Microsoft have always been close. Morrowind for example was on PC and Xbox
Not really a surprise. Obviously, Microsoft has a lot of throw away money to buy people off, Sony has been in the game longer, much longer than Microsoft, just like Nintendo, so they are really relying on previous relationships they've had with developers all along, and Sony already has a reputation, they're already known for quality games and developers they've spent decades grooming and have had coaches along the way that are really skilled in what they do. The thing is, Microsoft are trying to play catch up, the problem is, if you don't have experience internally to guide your creators, then you're going to end up like Rare. Look at Rare during their time at Nintendo and under Nintendo's guiding eye and look at them under Microsoft's. Also, Gears of War Co-Creator Rod Ferguson was put at the Head of his own studio with Microsoft pay and he left that quick and went to Activision working with Blizzard, HE WAS A STUDIO HEAD. That shows you what working with Microsoft is like. Bungie left. Insomniac left Sony for a couple games, but they were a second party developer. Well, look at them now, not too long after they went back to PlayStation. Nintendo are starting to see trouble as they've leaned on Miyamoto all along his creativity and the mans aging and losing his touch, he hasn't really been seen mentoring anyone so what are Nintendo going to do? They've relied on Mario and Zelda, both from him, but HAL hasn't developed a game in forever, Namco Bandai instead are now developing Nintendo games such as Super Smash Bros on the Wii U, 3DS, and now the Switch.
Sony was in the game exactly 6 maybe 7 years earlier the Microsoft. Not the long long time you are portraying. Your making a lot of assumptions here. First the Xbox that was around when Rare was acquired doesn't exist anymore. Period. Second Rod Fergusson jumped at an opportunity to create something new with a studio he was a fan of that made him a good offer. The studios that have been acquired speak for themselves you can go see what they say about what its like being with Xbox now. They leave the studios alone and intact with their own cultures so they can create games their way. This has been known for a long time now.
But who have they acquired as of late other than Insomniac? They don’t acquire or spend real money on anything. Except oddly over $5 billion on car camera technology. Not in the gaming space where they need to grow.
Are you joking? You're comparing gaming to EVs? Bro, EVs are a rapidly growing market, far more lucrative than a hobby like games. That's why Sony spent so much money in that space.
Good, they already have plenty of studios, they better take care of them and let them grow.
Wasn't this always their strategy?
I am going PC, Owned every PS system besides the vita (even had a vita tv and a pspgo) But am not bothering with a PS5. Their games have become cookie cutter and with the complete destruction of their Japan Studios now lacks any real variety. I don't like Microsoft but them buying up Obsidian and Bethesda were the nails in the coffin for me on buying Sony products. No point without Elder Scrolls or Fallout games going forward, and they don't seem to be trying to compete in that space at all, instead trying to be Ubisoft and make all games feel identical.
I don’t think 13 Sentinels feels like Sackboy which doesn’t feel like Tsushima which doesn’t feel like Returnal which doesn’t feel like Nioh 2 which doesn’t feel like GT Sport which doesn’t feel like MLB. But maybe it’s just me.
also japan studio has turned into team asobi. some of the other staff probs went to polyphony digital, as there in the same area, - tokyo and recently (maybe a year ago) moved to bigger offices.
Why do you feel the need to lump in games made by other companies to try to bolster the variety of Sony studios? Half the games you listed aren't Sony. Fact is they are pushing a formula Open/ish world with 3rd person camera and stealth elements with minor rpg/crafting included.
“ Why do you feel the need to lump in games made by other companies to try to bolster the variety of Sony studios?” Because you can’t play them anywhere else. One can fund an IP without buying the block.