Codemasters CEO: EA Is Like Our Cinderella Shoe, a Perfect Fit; They Listen But Don't Force Us

Codemasters CEO Frank Sagnier said the integration with EA has been perfect so far, with Electronic Arts listening but not forcing anything.

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Knightofelemia26d ago (Edited 26d ago )

The shoe fits nice for a while with EA then after they use your shoe and break it in an its all worn out they will toss it to the trash. Codemasters might think things are great now but once EA is done picking you guys apart they will move on to fresh new meat.

NeoGamer23225d ago

A lot of takeovers work like this at first. There are two approaches.

First approach. Take them over and just give them money to do what they want. There are two results of this approach. 1) They are successful and create success in the bigger company and are allowed to do this forever. 2) They don't make enough money after a few game releases so the mothership comes in and educates them on the best ways to make money (Obviously the approach along with continued success is the most desirable outcome for gamers)

The second approach is let's skip the do what you want approach, and just go to us telling you how to make money at what you do.

It looks like EA is choosing the first approach here, but that may only last a few games if Codemasters does not have good success.

Jin_Sakai26d ago (Edited 26d ago )

Came here to this exact word. Just give it a few years.

Double_O_Revan26d ago

Exactly. It's only been a few weeks. I don't even think it'll take years. Months at most. And let's see what happens if their first game released under the EA umbrella doesn't perform to EA's expectations.

Christopher26d ago

I, too, do not publicly criticize my new bosses in hopes of not losing my job and selling the view that everything is okay. *cue dog in burning house meme*

dumahim26d ago

This. Just watch it be loaded up with MT stuff ready to go at launch just like what was done to Need for Speed.

execution1726d ago

Heat didnt have any microtransactions and it's probably my favorite nfs since the underground games

dumahim26d ago


That's reassuring. It felt like Payback could have been fun if it wasn't for that stupid card upgrade system.

DOMination-26d ago

I think there was an update after release that added in MTs to Heat

26d ago
phoenixwing26d ago

I approved this story only so I could see the comments on this story. I have no doubt they would have said the same thing if anyone bought them. lol

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