450°

Microsoft explored reducing its Xbox store cut to shake up console gaming

Microsoft had been planning to cut its Xbox store cut to just 12 percent, according to confidential documents filed in the Epic Games vs. Apple case. The software maker details its store fees and changes in a document from January, where it also lists the 12 percent cut to PC games it announced this week. While most of the important parts of the document are redacted, one page reveals Microsoft also wanted to reduce its 30 percent store cut on the Xbox console side.

Read Full Story >>
theverge.com
XiNatsuDragnel1106d ago

They should do the 12% so it light fire in everyone.

Godmars2901105d ago

But you as a customer wont see any benefit. Just developers and publishers.

Double_O_Revan1105d ago

I won't see an immediate benefit. But more money to my favorite developers potentially means bigger budgets for future projects. So I can still get behind this. Although, this probably wouldn't happen for the greedy publishers like EA and Activision.

Godmars2901105d ago

@Double_O_Revan:
That's trickle down theory. That's trickle down theory as applied to a company that's required a paid subscription to access f2p games on their console. Done other things on par with EA and Activision.

Make no mistake: this is MS attempting to make the Xbox brand more appealing to publishers to translate that into more games and more gamers vs the reality of them being behind Playstation.

_SilverHawk_1105d ago (Edited 1105d ago )

After the massive success and a lot of money made on Xbox 360 Microsoft made the amazing Xbox one with a lot of critically acclaimed exclusive games./s

Sunny_D1105d ago

Extra money to the publishers and devs isn’t guaranteed it will go towards the development of more games lol. For all we know, it could go towards a bigger bonus for the higher ups.

Concertoine1104d ago (Edited 1104d ago )

@Godmars

But they won't sit on that money forever, it will go towards more development, more studios, pay raises and bonuses. Besides, that's just for big studios, it is evident that indie studios in particular will benefit from this more than anyone.

In the 360 days, it flopped in Japan, but the console has a large amount of Japanese exclusives from small studios. Mostly shmups and visual novels. The reason business was sustainable and even attractive on a small platform was that Microsoft charged a rate substantially lower than the competition in that region.

Mr Logic1104d ago

No, but theoretically we could. For this example I'm going to assume games cost $60, but the principle still applies at $70.

When a game is $60 at 70/30, then the publisher is getting $42. At 88/12, they could reduce the price to $50 and still make $44 per copy. But we all know any publisher would instead just keep it at $60 and pocket the extra dough.

+ Show (4) more repliesLast reply 1104d ago
MadLad1105d ago

Get ready to pay more for the hardware/subscriptions/online if so. That cut is factored into bringing the console to market.

You're either spending more on hardware, or seeing weaker consoles to mitigate costs and make it viable.

1Victor1104d ago

I read article headline and though
Wow the end of the world is near repent.

All jokes aside it goes to show you how badly Microsoft was hurt last gen to consider 🤯 loosing 60% of the developers feed money 😱🤯.

kneon1104d ago

It's not so simple. If they cut too much such that they are operating at or near a loss then they could be in trouble with the anti-trust people again. It could be seen as them using their other businesses as supporting this division while it deliberately runs unprofitably in order to force competitors to do the same.

1104d ago
Teflon021104d ago

MS would be dumb to do it. That would work against the Gamepass strategy.
If they take a 18% smaller cut. They lose about 66% of game sales rev. That's $180 000 loss per million. Also a company otherwise is making an extra million per 6 million made. The prices MS would have to pay to get games on gamepass would be about 15%ish to 20% higher despite them losing 66% of profits making external companies make approx an extra 30%+ profit in game sales and Gamepass situations vs MS who loses 66% of game sales revenue.

The more games will be on xbox thing is a nahh generally. Exclusives will always be required a payout in 90% of cases just because Nintendo and Sony have most of the industry wrapped around their fingers. It would backfire hard

+ Show (3) more repliesLast reply 1104d ago
Atom6661106d ago

This is probably one of my favorite clickbait headlines of all time. Well done!

1106d ago Replies(1)
BlackIceJoe1106d ago

I hope Microsoft will reconsider and change the percentage from 30% to 12%.

If Microsoft is to do this you'd see many companies that decide against bringing their games to the Xbox brand and many independent developers flock to bringing their games to Xbox too.

Plus it would allow developers to experiment more with what games they bring out, because with a bigger percentage they don't have to worry as much about if this will be successful for the general public or just with a few.

One last thing if Microsoft would bring the percentage down that they take, it makes it easier for game developers to survive and grow, because unfortunately with how the industry is, with one bad selling game, the game studio's doors can close.

So this would be a great benefit to game studios and gamers alike.

Destiny10801106d ago (Edited 1106d ago )

i think there's a middle ground, no money taken until full production costs are recovered

the console business is different in many ways, sony are essentially selling the PS5 at a loss, there's advertising costs, research and development, ongoing updates / features for the PS5 and for the development Tools

there a long way from a trillion dollar monopoly

BlackIceJoe1106d ago

That would be a great compromise, because for many of these indie developers they'd like to bring their games to consoles, but unfortunately with such a high cost console makers get, it isn't worth it for them, to port their games to consoles.

jznrpg1105d ago

Xbox isn’t a trillion dollar division either

kneon1104d ago

That is how the movie theatre business used to work. Initially most of the ticket revenue went to the distributor, but the longer the movie stayed in theatres the more of the revenue shifted towards the theatre. But that was back when movies stayed in theatres longer so it may not work that way anymore.

And this is also the reason why 25 cents worth of popcorn costs you $5.

MadLad1105d ago (Edited 1105d ago )

I don't know. There's not much incentive there. There's very few companies that don't aim for their game on Xbox, outside of more niche titles; and they're even doing better with Eastern devs. Partly due to Gamepass.

Console makers nowadays take that cut of games sales in mind when it comes to the cost of putting the console on the market.
They're not the sales leader in terms of console sales, so there's just very little incentive there, as a business.

1105d ago
Christopher1105d ago (Edited 1105d ago )

This is nonsensical for the level of support that MS and Sony provide. We're talking about cutting their software revenues by 60%. Not profits, revenues. But, the labor, production, and overhead costs would remain the same. So you would have to expand game sales by almost 200% just to get to the same revenue levels, which would require more costs to achieve, which means at that level your profits aren't the same. And you have to achieve this while the game prices are the same as they are now. Just because Microsoft is taking less doesn't mean games or the MTX get cheaper as those prices are dictated by how much the companies find people are willing to pay for those games/services.

Epic does this solely off the back of Fortnite to drive more people to use Epic so they don't lose that 30% to PSN or XBL. That is the *only* reason they do it. Not to build their own storefront that's better for Steam, but to not have to lose that 30% to someone else. And it's why they are battling Apple right now because they don't want to pay them that amount either.

+ Show (1) more replyLast reply 1104d ago
ApocalypseShadow1106d ago

I would make it tier based. Lower the barrier possibly. But, if your game becomes a hit on said platform, the royalty percentage goes up based on sales threshold goals.

If your game doesn't sell, the platform doesn't take much from you. You hit the first goal, royalty goes up a few points. Hit another milestone and another, goes up just a bit more. Developer makes their money, platform makes money as well as it was their platform the game became a hit on.

No matter what, a platform deserves compensation for hosting. If a developer wants 100%, there's always the open platform of PC excluding Epic, Steam, GOG, etc. But then, the developer may not reach the community they strive to make profits on.

When you make money off of someone else, don't expect the deal to be in your favor unless that platform is looking to gain something in return. In this instance, Microsoft would have been looking for more games and good PR on their platform over other platforms on console. Not because they're being "nice." Instead, they decided to continue profiting at current levels on console unless swayed by market changes. But on PC, it's to grow their platform over other PC offerings like Epic and Steam.

Orchard1105d ago (Edited 1105d ago )

How does going from 30% to 30% equate to 'making more money'? Interesting clickbait title.

It should be 12% though, 30% is huge.

MadLad1105d ago

You're buying visibility, and paying for hosting. You can make the best game ever made, but if you host it purely on your own website, far fewer people will know it exists, outside of amazing marketing, and luck.
That percentage taken also has a lot to do with the fact you get consoles for as cheap as you do.
If they took their cut to less than half of what it is, expect paying a few hundred more every gen, or weaker hardware.

CYALTR1104d ago

That is all true, but MS is looking at market and subscriber growth. There is a cost for both of those. That is built into this play as well. It will be interesting to watch though.

I'm an Xbox guy, but anyone who thinks that MS is doing this out of the kindness of their hearts is just being a delusional fanboy. It's all about the money all the time with these corporations. That is literally their job, to make money. There are lots of different ways to achieve that, and this is just part of the MS strategy. Or at least it was considered, and apparently rejected.

Christopher1105d ago

The platforms would shutter and close down if that were the case. Everything would just move to PC. Not enough profit to hold up the hardware and platform if that was the case. Lowering these percentages wouldn't bring in more high-quality games nor would it lower the price of games for consumers or reduce the cost of MTX. It would just drive more profit to developers who utilize the same platform to make their money. But, once you reduce the profits of the platform to that level, it's no longer a good investment for the business and they'll prioritize elsewhere, similar to how Sony got rid of divisions years ago to focus on their more profitable ones, like PlayStation.

Show all comments (73)
90°

Microsoft's Absurd Antics Have Me Scared For Dishonored And Arkane Lyon's Future

With Arkane Austin no more and Lyon living for who knows how long, the superb Dishonored is in serious danger; Microsoft cannot be trusted.

Relientk775h ago

I love the Dishonored series so much and really want Dishonored 3. Microsoft better not screw this up.

JEECE2h ago

I mean, I think the fans will probably kill Arkane Lyon by cooking up reasons to hate whatever they do next without playing it. I've never seen a game so artificially disliked as Deathloop.

thesoftware7302h ago

Lol, why don't we just say, we are worried about all studios owned by MS now. They will keep closing studios until they have none left ...🙄

290°

More Job Losses At Xbox, “There’s More To Come”: Paul Thurrott

Paul Thurrott in a recent episode commented on the on-going Microsoft fiasco hinting at more job losses and that "there's more to come".

Read Full Story >>
spieltimes.com
Sonic18812d ago (Edited 2d ago )

There won't be no more acquiring game publishers from Microsoft in the future . Xbox has to pay Microsoft back. It might take two decades to do that.

sagapo2d ago (Edited 2d ago )

I don’t understand what you’re saying. Xbox IS microsoft so there’s no “paying back “.
And MS gross profit in 2023 was over 140 billion dollars so forget your 2 decades.

Unless you mean the money MS invested in Xbox (acquisitions included) and the time it will take for xbox as a brand to gain that money back on it’s own, then yeah, that could take a while.

romulus231d 20h ago

The better term to use might be return on investment, xbox is simply a division of Microsoft one that MS can easily do away with if profit margins are not met. So in that regard he's right, if xbox isn't showing the expected return on investment the higher ups are expecting than it's unlikely Microsoft will acquire any other studios any time soon, especially if they are spending billions buying developers just to shut them down in the end.

MrBaskerville1d 13h ago (Edited 1d 13h ago )

Xbox is a division that they discussed shutting down but doubled down on after Gamepass was pitched.

It needs to make money at some point. Big money.

KwietStorm_BLM1d 12h ago

So you do understand it or..?

rokos1d 11h ago

According to Statista the net income of Microsoft is about $72.4 billion dollars which is a bit lower than last year profit. That is almost as much as Activision's acquisition but I assume that would be a one off since it costs so much plus I see how their focus has been shifted to AI, thus any major future investments will probably be in that area.

Markusb331d 10h ago

i think you are really missing the point

VariantAEC1d ago

@romulus23
That is not why MS buys studios. They might continue to buy because it's about taking that sweet sweet IP out of the corporate husks of their acquisitions.

+ Show (3) more repliesLast reply 1d ago
SonyStyled2d ago

“There won't be no more acquiring game publishers from Microsoft in the future”

No bro, there do be is for Microsoft not acquiring for what is now if not what it be is 😂

2d ago Replies(2)
ChasterMies1d 14h ago

Xbox isn’t a separate company from Microsoft. It’s all Microsoft.

Abear211d 8h ago (Edited 1d 8h ago )

Let’s be real, this is the media spinning all the acquisitions and liquidations of said developers and spinning it to make M$ the villain.

This was bound to happen, a bigger slice of pie and cut costs, when the games come they stand to make more and that’s their agenda—it was the writing on the wall when the sales went through and legally all those who approved the sale and mergers knew this would happen.

Snowflakes need to realize business is ugly and you can cry all you want but this is how capitalism works. And it works.

That said, M$ needs to steer the narrative and grab hold of all this, make their plans known, hype the hell out of all those dead IP’s they plan to revive, and be honest about the timeline. This is likely to involve mobile and IP on other consoles, and most people realize that.

The problem is this company is incapable of being transparent and seems to often want to dissuade and confuse is customer base. The lack of E3 has hurt Microsoft and I don’t think they know how to properly or effectively market their brand anymore.

+ Show (2) more repliesLast reply 1d ago
jwillj2k42d ago

There really needs to be a class action lawsuit here. You buy these companies just to put people out of jobs. And it’s not like something happened to derail their plans this WAS the plan. Microsoft has no business in this space at all.

franwex2d ago (Edited 2d ago )

Microsoft has been doing this for years. They simply want the IPs. Look at Nokia. Look at Skype. This time it simply expanded to games. Gaming is not as important to Microsoft’s executives as it was to the founders too. Bill Gates was willing to sell the og Xbox at a loss. Steve Balmer approved the red ring of death fiasco. This CEO isn’t really a gamer.

-Foxtrot2d ago

Maybe it's time though to put a stop to it and use a big giant like Microsoft as a huge example to the rest of these big companies.

There has to be a line drawn somewhere.

People like the FTC and the like went against Microsoft yet their Actvision deal was still allowed to go through yet look what's happened...it's not even Acitivisions studios aswell, it's Bethesdas.

VariantAEC1d ago

Years?

Try several decades, and in the gaming space 2.3 decades.

Jon615861d 9h ago

You do realize this happens in ALL industries? Or are you just saying this because it is Microsoft? In any case I feel for those that are being let go but the trch industry is suffering right now.

jwillj2k41d 4h ago (Edited 1d 4h ago )

This absolutely does NOT happen all the time. Let me know the last time 1 company with a terrible product track record spent 100 billion onto acquire MULTIPLE successful companies in under a year only to shut them down and stop making their products regardless of how successful they were. Not merge them, completely shut them down.

And you can’t use Microsoft in your example.

Notellin1d 5h ago (Edited 1d 5h ago )

Class action lawsuit? The law is on their side and protects them at all costs. There are no rules to protect the people at the bottom.

jwillj2k41d 5h ago

Not true when it comes to mass layoff do your research.

RNTody2d ago

Ninja Theory, Perfect Dark, Crash Bandicoot, Spyro, Wolfenstein 3, Dishonored, Prey, Doom, Quake... something tells me that bad things are going to happen to these entities under Microsoft.

MrDead1d 18h ago

ID software, the makers of Doom and Wolfenstein that have been with us since 1991 could be gone and MS will keep the IPs.

I hope some of these studios can buy their freedom from MS otherwise this is going to be even more devastating for the industry and gamers.

Yui_Suzumiya1d 16h ago (Edited 1d 16h ago )

That's exactly what I'm worried about. I've been a fan of id since Wolfenstein 3D and I'm honestly afraid.

lodossrage1d 12h ago

Toys for Bob saw the writing on the wall and bought themselves out.

Wouldn't be the first time a company did that under MS either. Bungie and Twisted Pixel did the same. Considering what just happened, I can see some other devs trying to buy themselves out too.

anast2d ago

Good thing the bosses of all those small studios made their money.

glenn19792d ago

they cant do it right now they will get burned

XiNatsuDragnel1d 19h ago

Phil and his team need to be gone

lodossrage1d 12h ago (Edited 1d 12h ago )

Won't make a difference.

The whole structure needs to be overhauled. Anyone that replaces Phil will be no different than him, Mattrick, or anyone else.

Until the company changes how they go about business, nothing will change

glenn19791d 9h ago

I just don't have any idea what they would do , they have done sooo much damage on their xbox brand, they have a show at July or June I think, but will it even matter even they show amazing games, idkn

lodossrage1d 12h ago

True,

But they may as well get it over with. Whether it happens now or later, the burning is going to hit the same.

Reality is the ONE move that can alleviate a lot of this is the one move they can't make. Remove day 1 from gamepass.

Show all comments (68)
180°

Xbox No Longer Has Its Head In The Game

Microsoft & Xbox have shut down Arkane Austin and Tango Gameworks to lay off more workers, insinuating that they're not in the game anymore.

XiNatsuDragnel2d ago

They're headless for a long time because closing tango isn't exactly a good move

PapaBop1d 16h ago

Ever since that cringe Kinect reveal they've never been the same. They used to make some amazing games and do great deals with third parties Early on in the 360 era they had games like Chromehounds and Shadowrun, both well ahead of their time. Now instead of nurturing their studios, they'd rather gaslight gamers and throw billions on pre existing studios. Not sure how Spencer is still in a job, I wouldn't trust him to organise a piss-up in a brewery.

Father__Merrin1d 16h ago

We've said all along Spencer needs to go. I wish xbox went back to xbox only with new gears fable forza halo releases lots of third party releases

Those early rainbow 6 Vegas days and phantasy star universe are gone forever

S2Killinit1d 13h ago

MS has its head in the game but the game they are playing is something different from what console gamers expect from a platform. MS’s end game has always been to use the xbox as a trojan horse.

XiNatsuDragnel1d 11h ago

Lol that's funny well this plan they have isn't working homie

1Victor2d ago

“Acquisitions always come with cuts”

343 trillion points shield activated
343 trillion percent damage negate activated
All damage reduced to 1 for 343 trillion turns.
MICROSOFT DEFENSE FORCE IS A GO

Tacoboto2d ago

Especially for Microsoft, when Booty pretty much said they didn't know how to handle that many studios.

Why even make the acquisition then.

-Foxtrot2d ago

Didn’t they make the swipe for Bethesda when Sony wanted like 6 months exclusiveness for Starfield

It’s like…chill, you got Rise of the Tomb Raider for a year.

romulus232d ago

Do they always come with senseless cuts becasue that's exactly what cutting Tango was, senseless.

H92d ago

Everyone's acting now that game companies care about games and Xbox is committing the Ultimate betrayal, they are all like this and you have just been quiet about it for far too long

Nuclearmoon2d ago

I wonder if Microsoft do pull out of the console market that it might open the door for valve to relaunch the Steambox. Competition is good for the industry but Microsoft don't even seem to be trying anymore.

UltimateOwnage2d ago

Steam / Valve are one of the few truly pro-consumer bright spots in gaming right now. Thankfully.

Jingsing16h ago

From all the money Valve make from Steam they reinvest almost 0 into creating new AAA titles for the PC platform, Absolutely no giving nothing back in that regard. Wake up.

jwillj2k42d ago (Edited 2d ago )

“Your game has won some pretty significant awards and is a show piece for where we want to go in the future.”

1 hour later.

“We’re gonna have to let you go. You can’t cover our 100 billion dollar acquisition. Oh and take your awards too 👍🏾”

Show all comments (30)