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Unkasoft signs Microsoft's mobile ad server

Advergaming and mobile marketing specialist Unkasoft has signed a deal with Microsoft that will see the firm use the Atlus ad server in its new mobile games service GameSpace.

GameSpace, a portal for free ad-supported mobile games, is described as "an effective way to promote digital content or products and brands to vital segments of the market through games delivered on user's mobile phones". This can allow operators to increase the income from their content, as well as monetize back-catalogue titles.

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