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EA hits out at "sensationalist reporting" following latest FIFA Ultimate Team controversy

Publisher clarifies the meaning behind its leaked marketing document.

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gamesindustry.biz
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DJStotty46d ago

A whole lot of fuff from this guy with absolutely no substance.

The number 1 reason you want people to play Ultimate Team is for the MT's and that elusive gold premium pack.

If you just wanted players to play the mode itself, remove the real money purchases.

-Foxtrot46d ago

Can you blame people...it's EA

Everytime they are the topic of a news article I automatically think "what they done now?"

Nyxus46d ago

"It's not about monetisation, it's about engagement for players."

Sure. It's out of the kindness of their hearts.

Christopher46d ago

If it's just about engagement, they have no issues completely removing the cost for MTX and instead making them goal achievable rewards only?

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