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Edge: Riot's Plan for China

Edge writes: "'China is a priority for us', says Marc Merrill, president of the upstart LA-based company Riot Games. His studio's debut title, League of Legends, has just secured a licensing partnership with Tencent Inc, one of the biggest companies in China's internet service sector. "We will pay very close attention to the territory," he says.

Though Merrill is careful to add that the company will not be focusing on China alone, the region boasts a mushrooming audience of eager online gamers – an audience vast enough to sustain any business that is able to tap into its conscience. Merrill is confident that Riot's upcoming League of Legends, a online-RPG based on a Warcraft Mod (more), has the ability to captivate the nation's vast gaming audience."

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