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Adage Interview: Xbox Experiment Provides Fertile Ground for Horror Auteurs

Over the "Black Friday" weekend, Microsoft slashed the price of its Xbox 360 video-game console to $199. The result? It outsold rival Sony Corp.'s PlayStation 3 by a 3-to-1 margin.

Having gotten the device into millions more living rooms, Microsoft also has been experimenting with finding new ways to make the Xbox 360 more than just a game-console loss leader; it wants to become the gateway for all entertainment content in your living room.

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