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Google Friend Connect launches, eyes Facebook Connect

Connecting with friends and family is the theme of the season in many parts of the world, so it's fitting that Google wants to get in on the social fun. Going head-on with Facebook Connect's public release, albeit with a more distributed approach, Google has announced the public beta availability of Google Friend Connect, originally announced and previewed in May. As a standards-based platform for single sign-on and bringing existing social networks to other websites, Google is taking a more standards-based, though decentralized approach, to simplifying the social web.

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arstechnica.com
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