A look at Square Enix's marketing strategy, and their business practices.
Square isn't the same as it use to be in the old days back then when you saw Squaresoft on the case you knew you were getting a great game.
Yup. I don't even think of Square Enix as the same as Squaresoft. It's just not the same at all.
They arent the same anymore but i gotta give credit where credit is due, they have been on the right track last couple of years . Nier, DQ11, FF14 expansions, ff7, octopath traveler, tomb raider, deus ex. They also dropped the ball on enough games, but I still think they are starting to go the right direction.
I've actually just been playing Final Fantasy IX for the first time in 20+ years, even though I've had it since the days of the original PS. Just never got around to playing it. It really is true; when you saw Squaresoft on the box back then, you truly knew you were getting something magical.
I dunno, ubisoft is pretty good at it
Yep. I came here to say it but there it is.
EA too. Pretty much all the AAA companies make shovelware and market it. Couple VIP trips and goodies to IGN/Gamespot/Gaminformer later and the 90 metecritic seals the deal.
>Garbage titles >Dragon Quest thumbnai Someone is trying to start a fight.
DQ8 is a good game, just reminding people of what SE used to be.
Agreed. There are a lot of garbage titles from square-enix(and a lot of really good ones), but dq is not one of them. Even the subpar builders is not what id call a bad game.
This is exactly what I was thinking...and DQVIII no less!
I still like the Enix part of Square Enix.
The yearly pure stinkers are becoming a habit. Quiet man, Left Alive, Balan Wonderworld...
Wonder what next year's stinker will be. It might even make an appearance at E3 2021. Lol I don't see this trend going away.
What's sad is that those games are in genres that I love to play. I would have bought them if they were given more time to be properly planned out, coded, and polished. It sucks to see so much time, energy, and potential be wasted because of business executives wanting to rush out a product.
I don't think we can always say executives are the issue. Sometimes teams just suck. And funny about the giving more time comment...everyone complains that it's taking too long for FF7 remake to come out. :)
Outriders belongs in the list too. Not a good game though it’s developed by People Can Fly and only published by Square .
Outriders is still scoring relatively well. Not for me but it's scoring 9's in places.
That company convinced millions of us to somehow buy FFXIII
yup they did somehow, i didnt like it at all, never finished (first ff i owned and didnt finish)
I think 15 is worse considering it'll never be finished unlike 13.
I agree, 13 was turd but I manage to finished it, however 15 I couldn't even put myself to finish it lol
I fail to see the point of the article Does he complain that SE is banking too much on the legacy producers like Yuji Naka to hype Nostalgia? cause a lot of named developers have not made said game with SE or we could also point Sony with Shenmue 3. " like Final Fantasy VII Remake, gets to their heads and enables them to spread equal levels of advertising for unfinished games like the first release of Final Fantasy XV" Except FFXV was release BEFORE FFVII remake. "Square-Enix is also known for making a dime at any chance possible. I've seen them sell titles on their site go for more than you could buy them for on Amazon or Best Buy" And FFvii remake was offered for free on PS+... There's not a weekend that goes by without a SE publisher weekend sale somewhere on the net. Again after reading the article twice, I'm still scratching my head about how SE is supposed to be that beast at marketing when aside from key title associated with a known brand(Avenger, Disney) or known franchises (FF, DQ,) the majority of their titles struggle despite great reviews (Octopath, World ends with you, Bravely Default, Parasite Eve, Vagrant Story, Lost Sphere, etc.)
For the most part, most of Enix titles are still good as they kept most of their devs. Whereas the Square part lost a lot of their devs right before and right after the merger with Enix.
The notion of putting Dragon Quest 8 on there is an absolute travesty.
Game Pass is king of that.
Care to explain? Because gamepass has great titles at the moment.
SE likes to clearly experiment a lot. Sometimes they get big hits like Nier Automata or Life is Strange too.
Nah bruh. I'll agree that they're better at marketing titles that aren't necessarily top-tier than their Japanese contemporaries (garbage is a bit harsh), but the Americans have them beat in that regard. EA, Ubisoft and Activision, among others promote literal trash all the time. Also, why would you use a well-regarded classic as the thumbnail? I'd recommend using some actual trash if you want to start your argument off on the right foot.
Why has no one mentioned CDPR, the best selling title in like forever and they managed to fool everyone.
I don't think they have the best business strategy, but they can see their games on brand name alone, buying one of their games these days is a bit like Russian roulette, you could get a good game, or it could be a disappointment. At least Dragon Quest has been consistently good, I also like what they've been doing with the Mana series, and Nier was good too (looking forward to Replicant)! I wish they'd do a sequel to World of Final Fantasy, that was the best FF game in a decade.
Square Enix has A lot to make up for i feel like they started going down hill ever since the whole ff 15 thing when it was stuck in development hell it has been slowly getting better since FF7 Remake and games like Nier
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