Why Square-Enix is better at marketing garbage titles than anyone in the industry

A look at Square Enix's marketing strategy, and their business practices.

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Knightofelemia23d ago

Square isn't the same as it use to be in the old days back then when you saw Squaresoft on the case you knew you were getting a great game.

Germaximus21d ago

Yup. I don't even think of Square Enix as the same as Squaresoft. It's just not the same at all.

Michiel198921d ago

They arent the same anymore but i gotta give credit where credit is due, they have been on the right track last couple of years . Nier, DQ11, FF14 expansions, ff7, octopath traveler, tomb raider, deus ex. They also dropped the ball on enough games, but I still think they are starting to go the right direction.

SaiyanFury21d ago

I've actually just been playing Final Fantasy IX for the first time in 20+ years, even though I've had it since the days of the original PS. Just never got around to playing it. It really is true; when you saw Squaresoft on the box back then, you truly knew you were getting something magical.

isarai22d ago

I dunno, ubisoft is pretty good at it

enkiduxiv21d ago

Yep. I came here to say it but there it is.

annoyedgamer21d ago

EA too. Pretty much all the AAA companies make shovelware and market it. Couple VIP trips and goodies to IGN/Gamespot/Gaminformer later and the 90 metecritic seals the deal.

ShadowWolf71222d ago

>Garbage titles
>Dragon Quest thumbnai

Someone is trying to start a fight.

FreeckyCake21d ago

DQ8 is a good game, just reminding people of what SE used to be.

someone7221d ago

Agreed. There are a lot of garbage titles from square-enix(and a lot of really good ones), but dq is not one of them. Even the subpar builders is not what id call a bad game.

Shiken21d ago

This is exactly what I was thinking...and DQVIII no less!

TheRealTedCruz22d ago

I still like the Enix part of Square Enix.

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