Sony Needs to Advertise Killzone 2

At times it seems Sony doesn't care much for advertising. It would be lovely if everyone was a hardcore gamer, everyone browsed the Internet for multiple reviews on various games, and that everyone engaged in text battles about their console of choice on forums. The truth is that most "gamers" see a commercial, see about 10 seconds of gameplay footage, and quickly run to their local Wal-Mart to pick up said game.

[tatotiburon]

If Sony desn't advertise K2, spending a lot of money and put the game everywhere, the game will flop in sells like Resistance 2 and LBP

[PistolPumptMonk]

Flop? First of all, thats stupid. Second of all, who cares how well the game sells, we'll be too busy poppin' heads with the sniper to care.

[tatotiburon]

who cares? the devs cares or do you think that they made games just to please you?

[Aclay]

Well I have no doubt that Killzone 2 is going to sell.

And Tatotiburon I think it's a little to early to be calling Resistance 2's sales a "flop" whenever Novembers NPD haven't even been released. And LittleBigPlanet wasn't even out but just a few days in October and October's NPD does not reflect the true sales of the game.

I'm not sure if KZ2 will have mid-night releases, but it definantly should. I also think that Guerrilla will have their own special launch events in Europe near their development studio or in various places in Europe to celebrate the release of the game. Guerrilla has invited gamers to their studio to play Killzone 2, so I don't see why they wont have some kind of event for KZ2's release.

There is a difference between Resistance 2 and LBP because Killzone 2 is one of the most anticipated PS3 exclusives next to Metal Gear Solid 4. And yeah, I know that LBP had tons of hype behind it, but it was no where as anticipated as Killzone 2, and KZ2 is what the majority of PS3 owners have been waiting for since buying a PS3, and Killzone 2 is a game that a lot of Xbox 360 owners have been waiting for BEFORE buying a PS3.

Killzone 2 is probably Sony's biggest video game project to date this generation, and I do agree that Sony does need to advertise KZ2 very heavily and I think that they will. I'm not sure why Sony didn't advertise LBP more than they did...maybe it was because LBP was a much lower budget game, I don't know... but anyways, Metal Gear Solid 4 was a big budget game JUST like Killzone 2 is, and the fact that KZ2 is a very big budget game, I'm pretty sure that Sony will advertise KZ2 just the same as MGS4.

[WANNA GET HIGH]

This game needs a mid night launch like they did for mgs4.I really hope some1 kicks sony up the a$$ next year so they start marketing there games propley.I have not seen a single resistance2 advert on T.V and it has been out for a while now over here in the uk.

[PoSTedUP]

no s***...

[MrWeymes]

That made me chortle, but the point is that Sony needs to make us sick with how much they advertise Killzone 2. It can't just be any regular advertising like Resistance 2, it has to be borderline harassment like I explained in the article.

[jaysquared]

I've been reading alot of talk from them about not caring how much their consoles sold or how much the software sales as long as Sony keeps the game coming. Hopefully you guys do know that if the PS3 flops there might not be PS4 or KZ3 or LBP2 with the way Sony is struggling right now as a company. So you guys better care more if your console doesn't sell or if the game doesn't sell. You should do what you can to get people buying the PS3. Start buying it as gifts because Sony really needs it hardware and software to sell. M$ isn't going anywhere they have too much money if this keeps going Sony will go the way of Sega in the video game industry. They will just become a software company like EA.

[XxZxX]

hey jaysquared, i don't know how you read it, but I read most of the PS3 Fans are happy with what the console have to offers and they are still steadily selling well despite being heavily compared with Microsoft. Keep spreading the FUD man. Sony is struggling as a company? I bet you didnt see what happen to Sony 10 years ago. They are in much better shape right now, even with no PS3 domination like PS2.

It's totally two different things man, Sony Fans are confident about their PS3, so they don't care how the FUD media trying to put it down. Rather than totally giving up on Sony. Sure man, Spread the FUD even more. Just to let you know dont care about your FUD doesn't mean giving up.

[poopsack]

no, you do NOT compare two companies that have two different focuses. Or tell me, where can I find the sega brand tv, dvd, blu ray player and all those other sega electronics that arent game based. Besides, we're here to play games, not to beg other people to buy our console, if you do that then... wow.

[PistolPumptMonk]

I didn't say I would be too busy to care. I said WE. Meaning the devs made the game for the people who are going to buy it and enjoy it. Yes, the more sales they get, the better. But they are trying to make a quality product, an ENTERTAINMENT product, and WE (the people playing the game) will be perfectly happy no matter how well the game sells.

[cmrbe]

is making alot of money from PSP, PS2 and also PS3. Sony have alot of 1st parties game that have sold more than a million.

Sony fans shouldn't worry about PS3 game advertising and sales as they are just fine. I would be worried if Sony blows millions in advertising games that would sell well themselves instead of creating new exclusive IP's.

Look at MS for example. They blow millions and millions on Halo 3 and Gears 2 even though those two game will sell by name alone. As a result MS is now relying on no name exclusive, stupid DLC, close down studios and meaningless time exclusive to keep the x360 fans happy.

@tatotiburon & jaysquared

You guys have fun playing Gears 2 sales and advertisements while PS3 fans have fun with playing with real exclusive. Oh and don't worry about PS fans and Sony. You should worry about MS and your x360 more since they are out of warranty and basically zero quality lineup next year. Thanks for careing though.

[Edge Maverick]

Let's not get ahead of ourselves Sony fans. Look, websites seeeeeeeem to love it (we all know what happened to Lair when they seeeeeemed to love it too) and let's face it, the first Killzone even after hitting Greatest Hits sold 2 million copies. Not exactly MGS status and certainly without advertisements, this game isn't going to sell like Halo based on Hardcore anticipation. There are still a bunch of skeptical people out there Sony needs to get ahold of in the hardcore market and most casual wouldn't know a damn thing about this game...seriously.

SONY NEEDS TO ADVERTISE THIS! The more buy it, the better for Sony, the more for me to F'N OBLITERATE ONLINE. OH-YA!

[jammy_70]

sony didnt advertise mgs4 here in england i mean c'mon there tight t**ts!
they NEED to advertise this game so much, spend millions on it! every advert, i want to see this game being advertised
u imagine how many people will see an advert on this game and go WOO i WANT THAT GAME!!
pull your finger out on this 1 SONY!!!!

[Microsoft Xbox 360]

We at Microsoft, advertise even the most horrible games. It's the only way to satisfy our lemmings. Quantity over quality at Microsft any day. It's our motto. Sales numbers seems to be much more enjoyable than the quality of the games itself according Xbot's these days.

[tatotiburon]

yes and gerrilla games only devs games to make PS3 fans happy...not for the money, sells don't count, only a smile in every droid face is enough

[ultimolu]

1-800-GET-A-LIFE.

Now go away.

It's very clear that you're jealous of the game.

[tatotiburon]

lol jealous...yeah right, i played tonz of game while you were waiting for K", and i will play K2 also so?. But please continue to spin facts by attacking other people kid.

[ultimolu]

Of course you're jealous.

Why would you be here then. If you don't care so much about for the game, then why are you here?

LOL!

Oh, and great games take time.

[Gue1]

oh yeah, I just remembered that PS3 owners didn't got awesome games this year like MGS4(one of the highest rated games this gen) or LBP(another one of the highest rated games this gen) or maybe something like Valkyria Chronicles (highest rated Jrpg this gen) or pretty varied genre of games like Motorstorm2/Resistance2/Naruto UNS.

and I forgot PS3 owners didn't had the chance to play third party's games like Farcry2, Bioshock, Mirror's Edge, Prince of Persia, COD:WAW, etc because those are exclusive to the MS console.... >_<

[XxZxX]

tatotiburon is mentally challenged.

[Microsoft Xbox 360]

Don't listen to tatotiburon people. He is just one of my many brainwashed consumers that realized he bought the wrong console. And for the record he doesn't have a PS3.

[ultimolu]

YES THEY DO.

[theEnemy]

support their highly anticipated exclusives like they did to MGS4.

[QuackPot]

But I fear they won't.

The advertising they've done so far this generation is bordering on pathetic - relying heavily on brand loyalty.

LBP, R2 and M2 aren't getting he hype generating promotions they deserve....plus the Ps3 is still to expensive.

[Goon 187]

advertising the game won't hurt it, a matter of fact it would boost sales, so why not?

The first time I saw the killzone 2 footage it was a no brainer,I have to get this game, so think what advertising it would do

[jack who]

flop

[Tmac]

You wish it was lol, this game is probably gonna take GOTY 2009.

[jack who]

lik lbp?

[cmrbe]

your mom.

[foo-19]

sony has been advertising like crazy recently, every commercial break i see atleast one sony ad. They really stepped it up

[XxZxX]

those who click disagree, doesnt watch TV.

[TheColbertinator]

I'm getting a feeling this game is gonna be average.Must be the lack of story.It could have a fun multi-player but I need a good or at least decent story.That is how I got bored of Unreal Tournament 3

We'll see.

[Athlon]

I already started posting trailers on facebook. I'm that excited about this game.

[bviperz]

will be fine. Reading through their latest news releases, they can afford more advertising now. And foo-19 is right, I've been seeing a LOT of PS3 commercials on TV. Like during TUF and football games. They are stepping up. Another great way is word of mouth. Tell your friends (and your friends friends and their friends and so on), no 'gamer' should miss out, no matter the platform preference.

[games4fun]

have a spokesman come on screen and say: There is a new game for the ps3 normally a cgi computer animated video would play and not actually show you any gameplay.

But here i'm going to just show you a fifteen second clip of this game playing: game plays for 15 seconds(10 seconds if it needs to be short). Clip ends person says go buy it.

end of commercial

PANDEMONIUM ENSUES as legions of people run out and buy it.

[bviperz]

Just hit up your friends list on whatever platform you use and have them hit up any friends they have on their friends list. If anybody asks, "WTF is Killzone 2?", show em the vids on the internet. After you slap them of course.

[Radiodread]

take a look at gears of bore and gears of bore 2.

[TheColbertinator]

Yeah thats why I don't play Gears of War 1 anymore.As for Gears 2 I have only played it with a friend.I have not yet completed the campaign beginning to end so I can't make up a decision yet.

[smurfie4]

It's really pathetic when you can't admit that a game is good because it isn't on your console. Can you really say this game is a flop with 100 percent certainty and a straight face? Denial is a motherfailer yet you seem to show it quite clearly. The mentality of some of you xboxfanboys is retarded. If rrod wasn't a strong enough deterrent from me buying a 360, the fans of the system is a lot more convincing. I like Gears because it's a good game, just as much as I like MGS4 because it's a good game. It doesn't matter what system it's on a good game is a good game.

[ReTarDedFisHy]

OMG WTF are you doing?
This is the open zone remember?

You know,
Sales = Quality
What console a game is on determines the quality
Thou shall hate and piss on console thou do not own

etc etc

[AriesFury]

If gamers want to play it, then they will buy it.

[MrWeymes]

Indeed, but the point of advertisement is promoting a product that someone may not have heard of, or didn't have an initial interest in. Perhaps people that own a Playstation 3, but haven't heard of Killzone 2 will see a commercial, and proceed to purchase it.

[wibble]

@MrWeymes

If somebody has a PS3 and hasn't heard of Killzone then they're probably deaf, dumb and blind.

Sony needs to send out brail adverts to all the houses in the land. QUICK!

[MrWeymes]

Actually, I'm sure that there are many PS3 owners that haven't heard of Killzone 2. Some people are very casual with their gaming, and rely heavily on advertisement, or the opinions of people they know personally. Remember, just because you and I, and the majority of PS3 owners that comment on this site have been anxious for Killzone 2 since 2006 doesn't mean that the general public has even the slightest idea what it is.

[wibble]

@MrWeymes

There is nobody that owns a PS3 that relies on ads to find out what games are coming out.

If somebody cares about what's on the gaming horizon then they they'll go look, either through magazines or the internet.

and I would even say that very few people rely on magazines these days.

[MrWeymes]

Once again, that's your opinion. Some people buy 1 or 2 games a year. They buy the games that their friends are buying, or they buy the game that is getting a lot of hype on television.(commercials.)

[wibble]

Nope..

[METtAL-GAMER]

No sh@t sherlock.

[iggypop123]

maybe sony is saving all of their money for god of war 3....

[wibble]

Fanboys just like seeing their fave games advertized on the telly. I don't see why Sony should spend all that money on ads just to give little Timmy a boner.

If something is good then it will sell regardless of ads.

[cmrbe]

from MS and their loyal fans. Before this gen fans noramlly don't care much about game advertisements but just the game and its reviews but now its about sales and advs on tv as well.

Its one of the things MS do for their fans as its cheaper than actually creating new games. I know its stupid but it is true just look at tatotiburon & jaysquared as examples.

I still don't understand why people get boners from watching game ads on TV. Mabey because they think that the game quality will be better if it gets more play time on air. I don't know.

[James Vanderbeek]

who cares.. i dont need to see killzone 2 on a freaking mountain dew can.. I dont need to see killzone 2 all over MTV.. I dont need to hear some Moby song in a killzone 2 commercial.. I dont need to see anything.. You didnt need to in the past and you dont need to now.. Advertising doesnt make a game good or sell better.. the game it self will make it good and sell.. People keep saying sony's games flop but when the hell is selling a million copies of a game a flop?? i think they call that platinum in the music industry. And every good game on the ps3 has sold over a million..

I JUST WANT TO SEE KILLZONE 2 INSIDE MY PS3 ON MY FREAKING TV.. You XBOX fans may need to see master chief in a mc donalds commercial to go out and buy the game but we ps3 fans dont give a sh!t.. Were gamers and we will all unite and buy KILLZONE 2.. We dont neeed to do the DEW..

[cmrbe]

most weren't born yet in times when a game sells a million its considered a commercial success.

Also don't be too hard on them. They get hardon from seeing MC face on their underware and cereal boxes. Some even think that selling more games means the game will play better.

[7h3ultim8p00]

cmbre, here's a thought:

maybe...just maybe...games that sell better give devs more money to make even more awesome games...? That ever crossed your mind hmm?

[James Vanderbeek]

i hear you brotha.. People think sells make something better but it doesnt... Basically all comes down to you and what you like... Some people feed into the whole woo it sold a lot so i will like it.. Not the case at all.. Halo 3 didnt need all that advertising. It still would have sold the same amount because of the fan base. And halo 1 and 2 were good games.. If halo 1 and 2 sucked no one would have bought halo 3 and there wouldnt even be a halo 3...

Hook me up with bubbles i lost 2 of them some how..

[7h3ultim8p00]

Sadly that might not happen. Sony is basically focused on trying to stay profitable, and that means cutting some things out. That explains why LBP was so criminally underadvertised.

[Ju]

I think this suggestion is kind of silly. Really? What? Sony spends 60M on the game but forgets the advertising? That must be the reason why they just had a show on G4TV. Or why we haven't seen that much hype about a game since, ... hm ... , forever !?

Sure, the 4th Dec. was flooded with KZ2 articles everywhere. If that's not marketing, then what is ?

Guys, calm down. How can people be so afraid that THE PS3 showcase title will be forgotten ? The hype is almost reaching Halo level ~3 month before release!

It'll sell. No doubt about that.

[Zip]

WANNA GET HIGH - 8 hours ago
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1.4 -
This game needs a mid night launch like they did for mgs4.I really hope some1 kicks sony up the a$$ next year so they start marketing there games propley.I have not seen a single resistance2 advert on T.V and it has been out for a while now over here in the uk.

I keep seeing that crap all the time! (im from Denmark!) well its good that sony cares about sales here