From Bulbapedia: "Earlier this month, John Walker wrote an article for Kotaku entitled “Pokemon Go's Eggs Aren't Lootboxes, They're Fun Presents”. In this article, John in effect tried to convince readers that something that walks like a Psyduck, quacks like a Psyduck, and holds its head in pain like a Psyduck, is in fact not a Psyduck.
It didn’t take long for the article to attract appropriate derision for its arguments, including from gaming luminaries like Jim Sterling. But what really concerns me is that John’s arguments also attracted a large defense force of people who, quite frankly, seemed to take personal offense at the idea that a mechanic they used in a game they enjoyed could possibly be a loot box. So with that in mind, I think it’s time we all had a bit of a chat about Pokémon GO’s various forms of loot boxes, why John’s claim that they're not loot boxes is just flat out wrong, and why these being loot boxes is something we shouldn’t be in denial over."