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In-game advertising really grinds my gears

Destructoids ~ The Daily Hotness Write: Expect to see things like the above image plastered all over PlayStation Home, as well as an increasing number of your favorite videogames in the near future.
At an upfront by Microsoft-owned ad firm Massive held in New York City on Wednesday, Activision Blizzard revealed numerous upcoming sequels to established franchises (including Call of Duty: Modern Warfare 2, one of the more uninspired videogame sequel titles in recent memory, and what's being called Guitar Hero 5 for now).

A devious and sickening example of in-game advertising came in a sample screenshot from GH 5. Of course, the Guitar Hero franchise is already infamous for its blatant and brazen advertising, like the Axe-branded guitar and the Pontiac Garage venue in Guitar Hero III. Apparently, a screenshot of GH 5 was shown; it featured a Burger King logo next to the note highway. Excuse me while I go vomit into a wastebasket.

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Darkseider3696d ago

"The Daily Hotness Write: Expect to see things like the above image plastered all over PlayStation Home, as well as an increasing number of your favorite videogames in the near future."

OK first things first.. DUH! I would hope to see stuff like this all over Playstation Home. It's NOT a game, it is a social networking application based in a 3D world. I want to see ads, virtual stores, theaters, exclusive video game and non-video game related content. As for ads in games? I don't really mind at all. Hell in Burnout Paradise they are all over and just ads to the game itself. Granted a Pepsi ad in the middle of Ratchet and Clank or Banjo Kazooie would be lame but in games where it just ads to the environment I see no problem.

ChampIDC3696d ago

Yeah, not only do ads add a slight sense of realism when properly placed, but they help fund the gaming industry. I can't complain when they're helping develop more games and not popping up right in my face and forcing me to look at them.

lokiroo4203696d ago

yeah champ it does make it more realistic having noticeable real adverts like in real life, the question is why did developers wait so long to cash in on this money machine a while ago?

INehalemEXI3696d ago

Just got outa home, downloaded all the new things available and did'nt notice much ads....I wish they play something better then socom trailer at the theater though. If they inserted ads in between movies Im not gonna trip.

Johnny Rotten3696d ago (Edited 3696d ago )

Not once do they mention the Xbox dashboard.

ginganinja3696d ago

surely we should think about renaming this place, ads4bloggers or suchlike?

SL1M DADDY3696d ago

Good gravy that site is getting worse and worse every time I read another lame article from them. Was there a surge of high-school kids in need of work that are competent enough to submit an article on a web site and nothing else? Did this dribble actually require a degree of sorts in journalism? I'm leaning to "no" on the latter.

lokiroo4203696d ago

You know what grinds my gears is using an old cliche to try and be funny and then complaining about something that benefits everyone. Advertising is a big reason why home is free, it also gives devs a little extra cash to put into their games, this guy is an ass.

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