A battle between East and West looks set to decide the future of Eidos.
MCV understands that both Warner Bros and Square Enix are ready to mount rival acquisition bids this month for the ailing British publisher.
Although national press reports have fingered EA and Ubisoft as potential buyers, nose-tappers are backing Warner as the victor. It already owns 20 per cent of the Britsoft firm, and would only have to spend around $30m for a controlling interest. A spend of around $80m would give it total control, putting Eidos' current market value at around $120m.