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Industry Urges Parents to Check PEGI Age Rating Prior to Christmas

Games industry trade body ELSPA (the Entertainment Leisure & Software Publishers Association) today urged parents looking to purchase video and computer games for Christmas to always check the game's packaging for the PEGI (Pan European Game Information) age ratings and content descriptors. PEGI age ratings appear on game packaging and are intended to protect children and help the public make informed choices when buying games for children. ELSPA believes...

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electronictheatre.co.uk
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kevco333695d ago

It's all fine and dandy "urging" parents to check, but who's going to tell them that? The Parents don't read games sites or magazines and I'm pretty sure a great deal of them don't know who ELSPA are and what PEGI is. This is a case of preaching to the converted I'm afraid...

Take out an ad in The Sun, The Mirror and The Times and then they might hear your message...