Xbox 360, PS3 Could Lead On-Demand Video Market

GameDaily Write: The "entertainment hub" approach from Microsoft and Sony could pay off as on-demand video becomes increasingly popular, according to a new report from The Diffusion Group.

If you own an Xbox 360 or a PlayStation 3, there's a good chance you've checked out the wide variety of film, TV and other video content available for download on Xbox Live Marketplace and PlayStation Network. There's also a good chance you've paid to download one or more videos in recent months, and that's a trend that the market researchers at TDG (The Diffusion Group) expect to continue in the years ahead.

A new report from TDG positions the Xbox 360 and PS3 as "multimedia gateways with legitimate non-gaming media arsenals." With growing video libraries, TDG sees consoles challenging local cable or satellite TV operators for control of the evolving on-demand video market.

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Kleptic3701d ago

Hopefully Sony gets the video store to the rest of the world its surprisingly supported for such a new service...and if this Blockbuster stuff ends up becoming true, it will become a major feature overall...

I just want them to get it more what you can buy, and what you can rent, and what you can do both with, is seemingly random...some movies can only be rented...some only owned...some both...why?...if its on there, it passed whatever licensing issues, right?...whats the deal?...

also, it really needs a subscription offer to become a more utilized $2-$3 for an SD rental is a little high for a 24 hour going to the store, but offers zero incentive over a real movie subscription service like Netflix or Blockbuster...

they are nailing the content though...the thing has nearly 10X the content it released with, in just 4 months...thousands of different pieces of content, with tons of movies new and old...full seasons of pretty much all the popular tv shows (and a bunch not so popular)...and it gets over a hundred items a week...

I never thought it would grow so fast...but get it to Europe and Japan, as they are missing out big time...

pp3701d ago

But bu bu bu blu-ray

Fishy Fingers3701d ago

So what's wrong with giving your customer choice? BR will always be there for those who spent a small fortune on a HDTV and don't want to watch poor upscaled DVDs, or even worse, watch compressed video/audio dressed up as "HD" when in reality, it's far from it (true HD sound/video).

You might be content with standard def, or compreesed "HD", but not everyone is.