GameDaily Write: The "entertainment hub" approach from Microsoft and Sony could pay off as on-demand video becomes increasingly popular, according to a new report from The Diffusion Group.
If you own an Xbox 360 or a PlayStation 3, there's a good chance you've checked out the wide variety of film, TV and other video content available for download on Xbox Live Marketplace and PlayStation Network. There's also a good chance you've paid to download one or more videos in recent months, and that's a trend that the market researchers at TDG (The Diffusion Group) expect to continue in the years ahead.
A new report from TDG positions the Xbox 360 and PS3 as "multimedia gateways with legitimate non-gaming media arsenals." With growing video libraries, TDG sees consoles challenging local cable or satellite TV operators for control of the evolving on-demand video market.