When you think of sports stars and videogames your mind initially wonders towards tie-in promotional sports titles. Shawn White's Snowboarding, Madden, Tiger Woods PGA Tour, the list goes on. However, Red Sox pitcher Curt Schilling didn't want to make a game about his life's work, he wanted to delve into his life's passion: MMOs. So he established his own company, 38 Studios, and begun work on his own MMO, Copernicus.
Gamesindustry.biz spoke with Schilling and 38 Studio's CEO, Brett Close, about the challenges of starting out in the MMO-sphere, the next step in customer service and creating touch points into new IP.