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Why Petroglyph Is Venturing Into Free-to-Play

Edge writes: "Tuesday morning, respected strategy game studio Petroglyph made the announcement that it is creating a free-to-play action strategy RPG named Mytheon, which will have a business model based around microtransactions.

It's the studio's first foray into the world of microtransactions, an area that has seen only limited success in the West, at least compared with its widespread acceptance in Asia. Mytheon will rely on small virtual item purchases for revenue."

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