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Apex’s Update Cadence Strikes A Good Balance

It takes mastery of a delicate see-saw to ensure a free to play model is working; rely too heavily on frantic updates and the experience can become diluted, but at the same time slow and steady doesn’t always win the race. Ensuring healthy engagement with fans, and not bombarding them with excessive purchase options or unexpected balance changes, is the key to victory. Thankfully, Apex Legends has settled into a familiar rhythm, and as its two year anniversary approaches, has established a reputation for meaningful, but gradual, iteration.

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