Hardcore gamers may diss Nintendo's Wii for the lighthearted reputation it may have garnered in the gaming world. But it's been revolutionary in creating a bridge for those who generally wouldn't give a hoot about video games--parents and senior citizens--with games like Wii Fit.
Since its inception in 2006, the Wii has sold close to 35 million units. And while Sony may have sold 43 million units to date, Nintendo's figures are quite remarkable, as the PlayStation 2 has been around since 2000.
Nintendo's business concept has also transformed the gaming industry. Rather than making components in-house, Nintendo purchases them elsewhere at a moderate price. For each Wii that's sold, Nintendo garners an astonishing $6 operating profit.