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Cable network Lifetime's active role in video games

"The female-centric Lifetime network is serious about making video games an important part of their business strategy. They have many good reasons to do so.

Video games is an effective marketing tool for Lifetime since many women are now playing them, thanks to Nintendo's huge success with the casual audience, the music games like Rock Band, and the many web-based browser games that appeals to that market. "We are not going after the 12-year-olds; we are going after the 18-34-year-olds who like to play games online, which is a huge number of people," says Dan Suratt, executive VP of digital media and business development for Lifetime Networks. "

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MIA3699d ago

Female gamers rock =)

ThePimpOfSound3699d ago

A desperate attempt by a dying industry? Maybe.