Sony takes up opera as PlayStation gets serious

The curtain will rise on one of the more bizarre business alliances of recent years on Monday, when Sony's PlayStation unit unveils a collaboration with English National Opera.
A website that will give "the PlayStation generation" a glimpse of life backstage at a Sony-sponsored production of Puccini's La Bohème is part of a campaign by the Japanese group to plough nearly £1 million into the arts in Britain, in an oblique effort to stem heavy losses at its video games division. Sony will also pay to have a PlayStation 3 installed in the foyer of the London Coliseum....

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bilal4900d ago

English National Opera...

oh f*ck what market are sony targetting for ps3....
this is crazy

CyberSentinel4900d ago

You guys really know your target audience.

Zinswin4900d ago

I'm probably in the minority here, but I am a gamer and an opera singer. And yes, this is foolish marketing. I don't know anybody else who Sings/Listens to opera who also games.

Anyone else up for a video game based on "Le Nozze di Figaro?"

calderra4900d ago

Eh, Magic Flute could make a good one. Battling the Queen of the Night, and making your way though the Three Trials... hmmm.. but with the implied near-rapage of the lead female, it would unfortunately be rated M. *sigh*

And yes, this is flat-out stupid.

Boink4900d ago

the ps3 is about as big as the fat lady that sings at the opera, maybe that's the connection?

Maddens Raiders4900d ago

I happen to have a good friend who is an ex-USRanger and now sells ads for the yellow pages here in TX. You would never guess in a million years that this guy is a HARD-core gamer. I dunno, somebody's whispering in SNE's ear about the target market, but honestly (and I'm not saying it's great or w/e) SNE's always catered and been associated with more of the "Posh" crowd. My girlfriend recently returned from Portugal. She went on to tell me how many people around the pool and the lounge (@ the 5star hotel she was staying) were playing on PSP's or watching movies on it. Maybe their onto something or returning to their base? I see the concept though. Have a high-end product? Go to high-end clientele. This is one way to go about getting the word out to consumers in the state-of-the-art electronics market, because a purchase then becomes viral within that community. IMO it would be detrimental for SNE not to tap into this market.