According to today's Forbes profile on the company that published Keiji Inafune's epic shooter, Capcom is in deep about forty million bucks getting Lost Planet out the door, on store shelves, and into the minds of gamers.
Forbes details Capcom's executive VP of publishing in North America and Europe Mark Beaumont and his efforts to shake up the company's marketing. In the case of Lost Planet, advertising and awareness came to a cool $20 million. Combined with a $20 million development budget and you'll see where that $60 you plop down goes.
So where did that twenty mill go? Theater advertising, the two Xbox Live demos, TV spots, community funding-it all costs money. Apparently, a lot of money.