It's human nature to favour the things we admire most in life, whether it's a particular make of car, a rock band, a certain operating system or a football team. Most of us are fanboys of something or other, even if we don't always admit it. And there's nothing really wrong with that. After all, it's only a positive thing, and something companies fight hardest for - brand loyalty, the holy grail of marketing.
The gaming community has often been the setting for fierce brand loyalty – largely, it has to be said, dictated by sheer economics (let's be honest, not everyone can afford to own all of the next-gen consoles at the same time). Over recent years, this has turned the market into an increasingly tribal arena, giving birth to what we now see on almost every gaming site you go on, 'negative fanboyism'.
Where trolling was once an easy-to-spot irritant of community sites, today's disruptors are somewhat more insidious, sheltering under the guise of 'genuinely interested'. It may take several posts, but sooner or later, their agenda becomes apparent: to berate a particular system.
Not content with being fans of their preferred system, negative fanboys have an innate desire to continually attack other systems at every given opportunity, albeit under the guise of opinion/concern/interest. Of course by them pretending to be genuinely interested, there's not much that can be done about it.