Subscriptions in the console market – is this the future of the video game industry?

As the unveiling of new consoles from Microsoft and Sony take the spotlight in the lead up to the holiday shopping season, industry experts Lisa Jaeger, Global Head of the Software, Internet & Media practice at Simon-Kucher & Partners, and Nick Zarb, Partner at Simon-Kucher & Partners, share their insights on the impact new subscription models will have.

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