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Here's How Microsoft's $7.5 Billion Zenimax Deal Compares to Other Big Gaming Acquisitions

Tom Hopkins writes, "In shock news, Microsoft announced today that they have acquired Zenimax Media, the parent company of Bethesda Studios for $7.5 billion."

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ABizzel131d ago

Seeing some of these prices for other companies, they definitely paid a premium, but it was definitely a powerhouse move they needed to make to get their first-party on par with PlayStation and Nintendo, and honestly, with that move alone and the potential of the other studios, this is the first generation MS could actually compete as a first-party.

Sonic-and-Crash31d ago (Edited 31d ago )

.their deal with MS was probably the most obvious thing of the decade if there was an answer to the question "which studios are fiitting better to MSs profile ?? or which game companies are the best to be bought by a western software giant like MS or Google "

i dont want to appear negative here ...but Bethesda lately hadnt developped any true amazing game ....although their games are all high production , well developed titles... imo they lack the artistic "mojo" in order to be named masterpieces (and to be honest here they wasted their best IP, Elders scrolls , with one cheap MMoRPG and Skyrim was never such true quality title they wanted to be, it just had huge hype sales) .......

If i was MS, i would put them immediatley to work on HALO as they showed their skill with DOOM Remakes and Wolfenstein .....which put 343 to shame

ZeroBlue231d ago (Edited 31d ago )

My thoughts exactly, it seems like they've rescued a sinking ship, at a very high price tag. Maybe they know something we don't. I suppose games like Fallout 76 do fit into the business model though.

Marquinho31d ago

How about waiting for the damn gane to be released before judging? :)

CaptainHenry91631d ago (Edited 31d ago )

I also agree. They do put 343 to shame. I also think it would have been better if they bought Warner Brothers or Take 2. Rock* would have been huge

Edito31d ago

Microsoft made a good deal here regardless of the recent games not being super high quality... They bought the IPs and the talent now they can do whatever they want with it... Will it top Playstation first party no, not in a foreseeable future, Why? because Microsoft is focused on game pass and not on high quality AAA budget games (not to say won't have one or two) Microsoft is not interested in games like The Last Of Us or Ghost of Tsushima specially now that they have game pass to feed.

That being the case the gaming landscape probably won't change and if the PS5 dominates the series X the same way PS4 did that will be a big problem for Microsoft.

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RememberThe35731d ago

For this kind of money this feels like a Microsoft move more than a Xbox move. Of I'm not mistaken MS paid more for Zenimax than Xbox has ever made in profits combined (not revenue).

That tells me this is bigger than Xbox the way Mojang was bigger, in that these companies will maintain their market positions and try to make as much money for MS as possible. Imo MS bought Zenimax for the IP and tech more than they bought it to make Xbox look like a better value.

MS has a terrible track record with studios but I still think the higher ups at MS let Bathesda do Bathesda and at the same time get the perk of big games on Gamepass, exclusive Xbox content, etc.

UltraNova31d ago

I have a feeling iD tech engine might be part of MS's overarching plan...

RememberThe35731d ago

Why wouldn't it, right? They've had their issues with their own development and with Sony buying into Epic and working closely with them, MS having Id tech is huge get for them going forward. It won't pay off for years to come but this isn't just about tech either I can see a lot of adjustment from both companies. I don't think we'll see games as buggy as we've seen in the past from Bethesda and I think Bethesda will influence how MS makes games. From how the structure their staff to who they choose as leads to how game worlds are laid out. I think staff at Bethesda will influence all of it over the next decade.

crazyCoconuts31d ago

it's a gigantic shift in one fell swoop. including the last year's worth of acquisitions they went from a 2 to a 10 on a game development scale - there must be a huge shift organizationally to transition into this. They must be dwarfing Sony's studios in terms of size now, right?

CaptainHenry91631d ago (Edited 31d ago )

Only if those games don't release on the PS5. Last time I heard there still going to be release on the PS5 so what did they really pay for? Just putting them on gamepass?

crazyCoconuts31d ago

no one knows for now, and they can always change direction anytime they want anyway, so it doesn't matter what they say now. I'm sure they'll use the studios to their advantage one way or another

CaptainHenry91631d ago (Edited 31d ago )

Phil Spencer and Todd Howard actually clarified that. I guess you wasn't listening

Elda31d ago

If they keep most Bethesda main franchises multi-plat they can make a lot of money.

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crazyCoconuts31d ago

huge amount. The point that Disney bought Marvel for roughly half this amount is mind blowing.

roadkillers31d ago

Marvel was getting close to declaring bankruptcy years back before the purchase.

darthv7231d ago

MS paid roughly less than $1b per studio (of which there are 8). Disney paid for Marvel and Star Wars for pretty much the same amount as MS did for Zenimax. Disney may have gotten two for the price of one but that one is comprised of 8 separate entities.

Darkborn31d ago

I still think Warner Brothers would have been a much better and bigger acquisition. The lord of the rings, mortal Kombat, DC, those are crazy IP.

Sciurus_vulgaris31d ago

Warner Bros would not sell the rights to the DC IPs. And Warner Bros doesn’t actually own Lord of the Rings, Harry Potter etc.

Darkborn31d ago

They still own the licensing to make them.

gunnerforlife31d ago

As far as I know AT&T owns Warner brothers and DC! So I doubt they'll ever sell!!

curtain_swoosh31d ago

im not sure if they'll ever make that amount bk by buying Bethesda
im not saying their games are not popular but they've always been multiplatform so far.
but their games do fit into the xbox franchise. a bunch of 1st person shooters, with the exception of TES of course. and maybe The Evil within

31d ago Replies(1)
Flewid63831d ago

How much does this matter if games like this or Gears or Halo end up on PC anyway?

31d ago
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