Ever wondered why publishers include microtransactions in their games? A breakdown of Sony’s latest financial report, spanning the period April 2020 through June 2020, reveals that a whopping 41 per cent of its revenue was generated by DLC, microtransactions, and other in-game purchases. That’s an eye-watering $2.29 billion.
To put things into perspective, packaged software accounted for just $350 million, which represents 6 per cent of the organisation’s overall income. Hardware represented a similarly small proportion, at just $520 million. As previously reported, digital PlayStation Store software sales are on the rise, and represented 24 per cent of the firm’s total revenue, pulling in $1.37 billion.