The effect of gold farming

Screen Play: "If anyone has dared to suggest that World of Warcraft's popularity was starting to wane, sales of expansion Wrath of the Lich King certainly suggest otherwise.

Lich King sold more than 2.8 million copies in its first 24 hours, making it the fastest selling PC games of all time, a record held by the previous expansion pack The Burning Crusade.

There are now over 11 million subscribers playing World of Warcraft, making it "the world's most popular subscription-based massively multiplayer online role playing game" according to developers Blizzard.

But because of World of Warcraft's huge population there are plenty of people trying to muscle in and make money off Blizzard's behemoth."

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