"With every year that goes by, the Black Friday hype machine continues to grow exponentially. It's you against the soccer mom's, and trust me... you need every advantage over those vixens! These moms were once the girls that started school yard fights where no rules applied - biting, scratching, eye gouging... etc...
The competition is tough as nails, and you can throw all the rules of society and law out the window.
You have to have a plan, a back up plan, and a back up to the back up plan..."