Edge writes: "Microsoft expects Xbox 360 to officially surpass the original Xbox at the end of November, with a projected 25 million unit global installed base.
One reason that Microsoft has been able to reach that milestone was a sharper focus on the European market. While North America and the U.K. were particularly receptive of the original Xbox, Microsoft has had its work cut out in Japan and the rest of Europe, where stiff competition from the more established PlayStation and Nintendo brands pose a challenge.
But improved marketing, a price cut and a solid software lineup in Europe (dubbed by Microsoft as this generation's "battleground") has helped the company attract a broader audience who wasn't necessarily receptive to the Xbox brand even a year-and-a-half ago.
We spoke with Chris Lewis, VP of the Interactive Entertainment Business for Microsoft EMEA about watching the competition, maintaining momentum and how Microsoft has adjusted its strategy from the original Xbox."