Mixer Won't Just Become Facebook Gaming on Console, Xbox Executive

In a Reddit post, Xbox's Larry Major Nelson Hyrb said that mixer won't just change to Facebook Gaming on Console.

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Mr Pumblechook1455d ago

If I was Facebook I would drop the branding as it is now associated with a failed streaming service.

exputers1455d ago

What do you think, why would Facebook partner up? They must be failing badly too lol

Stanjara1455d ago

While Mixer failed and didn't see any growth (or better, their traffic was going down), Facebook's gaming division (or whatever) was going up due to Oculus or chat or mobile gaming. More traffic on service, more ad revenue.
Increasing traffic also means that you have to go where there is traffic or where people are.
Since Facebook has money, and Mixer has money they went together to see potential growth.
Facebook goes for gaming because they have billions of people, who some of them are gamers, but they game on other platforms.
At this stage what ever they do they will se growth, but not from hc gamers or gamers in general, but from every day Joes who heard that fifa, gta and cod exists.

In other words, who cares :p

SpaceRanger1455d ago

Two companies that have been scrutinized for data collection practices, Facebook being the worst of the two. This is a partnership MS should have stayed away from.

Ausbo1454d ago

That was really the only option. Couldn’t have gone to YouTube because stadia would conflict with xcloud plans. Couldn’t go with twitch because amazon will be releasing their own answer to the streaming Wars.

The only other option was to not partner with anyone. If they did that, they’d be leaving their streamers high and dry. At least with Facebook they are offering partner status to those who had it in mixer and sign on bonuses

SpaceRanger1454d ago

It would have been way cheaper to just buy out people with sign on bonuses. The partnership with Facebook was probably expensive and will further tarnish their branding in the streaming space. Especially with so many companies boycotting Facebook right now.

And the likelihood of Facebook being integrated into the XSX at some point is super high now. Not sure anyone would want that.

MS can’t catch a break this gen when it comes to partnerships.

Ausbo1454d ago

The partnership is more about a gateway to xcloud. They want to push that to as many people as possible. They wanted mixer to be that, but it failed to gain traction.

This was more about xcloud than anything

Sunny_D1455d ago

I don’t know. His wording was cleverly typed. It feels like he’s saying it won’t be integrated for now.... Or get built into the OS someway or another.

1455d ago Replies(1)
RazzerRedux1455d ago

Sounds like this was all just a way to kill off Mixer and endorse an alternative that isn't Twitch or Youtube.

ColdSin1454d ago (Edited 1454d ago )

I think you are right. Amazon seems to have a game streaming service up their sleave and want it to go along with Twitch (click-and-play stuff). The same is true for Google with their Stadia streaming service.

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THQ Nordic has just announced that they are to attend the Gamescom 2024 event

"Whatever we said, whatever we did - we didn't mean it, we just will be back for good! We are thrilled to announce that after a year of absence, THQ Nordic is making a grand return to Cologne for gamescom 2024." - THQ Nordic.


Microsoft shakes up Xbox marketing as key exec departs for Roblox

Jerret West is leaving Xbox at the end of the month.

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TOTSUKO1d 10h ago

Won’t be missed. Xbox sucks at marketing in this industry. This is badly needed.

jznrpg1d 10h ago

I see Xbox stuff everywhere. On cereal boxes, toasters and fridges.. Xbox just sucks.

Scissorman1d 10h ago

This. Marketing isn't the issue. He's just fleeing the sinking ship.

1d 8h ago
DivineHand1251d 8h ago (Edited 1d 8h ago )

Unfortunately, Xbox has not done great with marketing this generation. One thing I found odd is that he is leaving Xbox for Roblox. I'm not sure how big Roblox is in comparison to Xbox but I can't imagine him getting better compensation from there. Perhaps he was forced out?

fr0sty1d 8h ago

It's simple, Roblox is profitable.

DivineHand1251d 7h ago

@fr0sty Would you leave your place of employment to work somewhere else for less pay just because that business is profitable?

You would have to be a special person to be ok with that.

zaanan1d 7h ago

That, or he is pulling an Elop.

DarXyde23h ago


Not really. I don't know how much experience you have with working or how far along into your career you are, but profitability does offer an indication of how sustainable your job is. The company that is not profitable (or less profitable) is probably exploring options to cut costs, including axing jobs (we see Microsoft closing studios and really downsizing physical media operations. Valid concern in my opinion).

I doubt that's the only factor at play here and it could be any myriad of reasons why he's out: cut in compensation, not liking the direction of the company, toxic work culture, etc.

Either way, I can see a case for people leaving a job that pays better with less profitability. If you're in the marketing department and your brand isn't doing that great despite your best efforts, you probably want to coast for a while at a more profitable company.

Not saying that's reality, but I can totally see a case for that.

+ Show (1) more replyLast reply 23h ago
Tedakin1d 6h ago

Xbox marketing has mostly been trash for a decade. Shake it up as much as you can.

RhinoGamer881d 5h ago

Marketing is not the issue at XBOX. Production and its leadership have screwed up royally. XBOX studios, wth are you doing managing these developers?!

XBManiac1d 3h ago

It is both and all... the best console with the most expensive invest in marketing and the "best" developers and the best online service with the best servers... but... well... also, the worst console with a bad invest in marketing and competition using Microsoft servers for their online services and... What is Xbox now, a console, a service, a platform, a brand, a dead project? This is a marketing problem, maybe.

XBManiac1d 3h ago

The problem is not the marketing, but how you invest the money in marketing. If you invest far more than the competition and receive less... the problem is the one in charge, isn't it? Well... Phil Spencer was a marketing guy, will he be the next? Unity are hiring... :)

DivineHand12523h ago

How do you know how much each company invest in marketing and what evidence do you have to indicate Sony spends less than Xbox?

XBManiac22h ago(Edited 22h ago)

Companies in the stock exchange have to publish their data. Make some research, it is for free.