Mixer Won't Just Become Facebook Gaming on Console, Xbox Executive

In a Reddit post, Xbox's Larry Major Nelson Hyrb said that mixer won't just change to Facebook Gaming on Console.

[Mr Pumblechook]

If I was Facebook I would drop the branding as it is now associated with a failed streaming service.

[exputers]

What do you think, why would Facebook partner up? They must be failing badly too lol

[Stanjara]

While Mixer failed and didn't see any growth (or better, their traffic was going down), Facebook's gaming division (or whatever) was going up due to Oculus or chat or mobile gaming. More traffic on service, more ad revenue.
Increasing traffic also means that you have to go where there is traffic or where people are.
Since Facebook has money, and Mixer has money they went together to see potential growth.
Facebook goes for gaming because they have billions of people, who some of them are gamers, but they game on other platforms.
At this stage what ever they do they will se growth, but not from hc gamers or gamers in general, but from every day Joes who heard that fifa, gta and cod exists.

In other words, who cares :p

[SpaceRanger]

Two companies that have been scrutinized for data collection practices, Facebook being the worst of the two. This is a partnership MS should have stayed away from.

[Ausbo]

That was really the only option. Couldn’t have gone to YouTube because stadia would conflict with xcloud plans. Couldn’t go with twitch because amazon will be releasing their own answer to the streaming Wars.

The only other option was to not partner with anyone. If they did that, they’d be leaving their streamers high and dry. At least with Facebook they are offering partner status to those who had it in mixer and sign on bonuses

[SpaceRanger]

It would have been way cheaper to just buy out people with sign on bonuses. The partnership with Facebook was probably expensive and will further tarnish their branding in the streaming space. Especially with so many companies boycotting Facebook right now.

And the likelihood of Facebook being integrated into the XSX at some point is super high now. Not sure anyone would want that.

MS can’t catch a break this gen when it comes to partnerships.

[Ausbo]

The partnership is more about a gateway to xcloud. They want to push that to as many people as possible. They wanted mixer to be that, but it failed to gain traction.

This was more about xcloud than anything

[Sunny_D]

I don’t know. His wording was cleverly typed. It feels like he’s saying it won’t be integrated for now.... Or get built into the OS someway or another.

[RazzerRedux]

Sounds like this was all just a way to kill off Mixer and endorse an alternative that isn't Twitch or Youtube.

[ColdSin]

I think you are right. Amazon seems to have a game streaming service up their sleave and want it to go along with Twitch (click-and-play stuff). The same is true for Google with their Stadia streaming service.

[dangerousbrian0]

Like I said when I heard about this. Microsoft is shutting down mixer because they started far behind the other streaming services well does microsoft & Phil Spencer want to shut down the Xbox Division at the same time then as they have been loosing to Sony for the past 3 generations of gaming consoles so in their eyes they should be shutting down the Xbox Division as well. This is how it has gone Sony had a year head start with PS2 to Original Xbox Microsoft lost, Xbox 360 had a years head start to PS3 Microsoft lost & Xbox One & PS4 only had a few weeks between them & guess what Microsoft still lost yet Microsoft is still coming out with a 4th console does anybody see where I am going with this. If I was Microsoft I would have gone with either Twitch or Youtube as they are much bigger names in game streaming services.