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Microsoft: The Importance of "Gameplay Trailers"

With the latest presentation from Microsoft, it's become the latest example of why many can't trust what some call "Gameplay Trailers"

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Obscure_Observer56d ago

We might end up getting less games announced/revealed if stupid people continue with this "show me gameplay" nonsense.

Publishers and developers will only show gameplay when they think they´re ready to do so.

DarkOcelet55d ago (Edited 55d ago )

" Publishers and developers will only show gameplay when they think they´re ready to do so." That is pretty much what i personally want. Cinematic trailers and announcements do nothing for me to get me excited about a game. I got zero excitement to play AC Vikings after the crap they showed us but Ghost of Tsushima had me very excited to play it when i saw it in action. But yea i guess i am stupid to wanting to see "gameplay" in my "games" lol.

RazzerRedux55d ago (Edited 55d ago )

@Obscure_Observer

"However, I won´t lie and say you strike me as a honest person."

"This looks amazing. We need more new ip's like this. Sony is without a doubt killing it this generation."

How is that quote an example of dishonesty?

Obscure_Observer55d ago

@RazzerRedux

"How is that quote an example of dishonesty?"

DarkOcelet´s original reply to me:

"Cinematic trailers and announcements do nothing for me to get me excited about a game."

His comments on Ghost of Tsushima cinematic announcement trailer on N4G:

"This looks amazing. We need more new ip's like this. Sony is without a doubt killing it this generation."

Nuff said.

55d ago
Kribwalker55d ago

@obscureobserver

Good catch.
@razzer
i wouldn’t call it dishonestly as much as i’d call it hypocritical.

I want it all. I want gameplay trailers, and i want to see gameplay. Put a sizzle reel together, get me excited. I don’t want to watch someone playing a game for 20 minutes during a conference though. then i just get bored

mkis00754d ago

@krib

"I don’t want to watch someone playing a game for 20 minutes during a conference though. then i just get bored"

I don't get you...you would rather see a video non-representative of game-play than see game-play videos?

Don't you want to know before hand if the actual gameplay is in your wheelhouse? I mean a game needing to show you its multiple facets cant be done in a few minutes unless its shallow.

rainslacker54d ago (Edited 54d ago )

"This is why often it does not pay to show games that are still years from release"

Why would you want to shoot yourself, and by extension, the rest of us, all in the foot by saying stuff like this?

Why this gen, has it become so important to not show off stuff too early? What possible gain do you get by waiting for it to be shown later? Are people who feel this way just impatient and need as little time as possible to not be wanting or hoping to play a game? Games have been announced 2-3 years early for decades, yet this past decade or so, it's become a topic of contention, and even a console war race to the bottom of the stupid barrel to try and use it as a negative.

Here's a strange thing. People have given Sony crap the past few months for not showing anything for next gen. Many of these same people lament over games getting shown too early. Do you see the hypocrisy in those two things?

There is no magic time where it's appropriate to show a game. It's all on the developer, and there are plenty of devs who can show their games early, and keep people excited about them over the course of it's development and release schedule. It's only a niche group of fan boys and forum goers who complain about the delays, or mock that it's taking too long to release the game in some cases. I personally don't want my knowledge of what's to come to be impeded by this niche group, and while I don't want to wait to play something I see and like, I am an adult, and can find other ways to occupy my time.

@Mkis

I'm actually with Krib on the length of game play showings. For an event, or conference, 5, 10 minutes max, and it has to be interesting. Too many game play trailers spend too much time just doing nothing then have something cool near the end to close it off. I can see the point of it, but just to watch, it can be boring sometimes. This is especially true with games that don't really do anything new. Watching a 20 minute COD game play reveal isn't exactly that exciting, but then the COD:Infinite trailer which was maybe 5 minutes was pretty good.

To me, a game play reveal should be just long enough to get the idea of what the game play will be like, and highlight some other aspects like what to expect from the pacing of a narrative if one exists. It doesn't need to show every feature, nor wade you through 10 minutes of exploration before getting to a spectacular boss fight. Only once have I seen such a thing where it held my interest, and that was Horizon:Zero Dawn. Even Naughty Dog doesn't do game play trailers for that long most of the time, and if they do, they're usually pretty exciting after their obligatory, "Look at how good our graphics artists are" showoffs.

CaptainHenry91654d ago (Edited 54d ago )

@Obscure_observer

A lot of things you say sounds stupid but they are also entertaining 😁😂 You always believe Xbox will beat Playstation but you're always wrong

+ Show (5) more repliesLast reply 54d ago
Drw198955d ago

To be honest, being a potential buyer of their game you'd want at least some sort of inside to how the game plays or what it entails. Having trailers to boost hype I have no issue with but to showcase the game off as one thing via pre rendered scenes for the game to play nothing like shown is what ticks people off.
Prime example , Dead Island. Trailer showed an a quite a dark tone trailer that was well put together and people were excited game.....then the game drops and it was in alot of people's case a mess and not what they expected.
We the happy few had the kind of a similar issue, where trailers showed content which then was pulled once they teamed up with gearbox and people were a wee unhappy, there's probably loads of games that had the same issue with trailer Vs gameplay.

If a company only shows cinematic trailers and very little gameplay it could cause skepticism as people could feel they're hiding gameplay as it could be crap, not what they're making the game to be as or underwhelming, but on the flip side could be trying to keep it hush not to spoil the experience .
So I can see why people want more gameplay as at end of the day you throwing down X amount of money for a product and you want to make sure it's a decent investment .

Chexs199055d ago

Fine og they only want to show pre-rendered and cgi in the beginning.
But don't call your damn event a gameplay presentation then.

RpgSama55d ago

And even worse, while we are watching it don't comment about all the wonderful gameplay we're seeing, after the AC: Valhalla cinematic trailer ended and Jeff commented about the amazing gameplay we just saw I knew right there and then that they are either so our of touch with reality and live in a vacuum or even worse, they think all of us are stupid.

r2oB55d ago

Microsoft set the expectation when they mentioned gameplay reveals, so you can’t fault people for wanting to be shown gameplay. People were disappointed because they tuned in to see gameplay, as was marketed by Microsoft, but got little to none. Publishers and developers should show gameplay when they are ready, they should also be honest about a gameplay event/reveal (or lack thereof) if they aren’t ready to show gameplay. Had Microsoft not explicitly mentioned gameplay people wouldn’t continue with “show me gameplay”. Now I wonder how long it takes for some people to defend Microsoft by deflecting and stating “others do it too”.

rainslacker54d ago

Best just to say you're going to have an event showing games, and not get into too much detail about what will be shown.

Or at least, that's the way it should be.

Not related to MS in this particular instance, but I've noticed this gen, that people seem to expect game play. This means that it almost has to be explicitly stated that there won't be any, or else accusations of misleading PR go out. That wasn't the case with MS this past week, but seems that in general, people are real quick to set up expectations about what is going to be shown, and how it should be shown, and even then, they do so counter to what may be said will be explicitly to be what it is not.

Thunder_G0d_Bane55d ago

What a stupid thing to say.

It's not alot to ask for if you're revealing a game show us gameplay. Don't they show parts of a movie when revealing a film with a trailer?

These companies have a cheek to ask for pre-orders when they've not shown any gameplay at all.

Cinematic trailers are not gameplay.

rainslacker54d ago

For me, it's more about where the dev/pub is at in their marketing stages. I don't expect game play on a reveal. Sometimes we get it, and that's sometimes cool. But a reveal trailer, or teaser, can be just a cinematic announcing the game. That's pretty common practice, and it's good to build awareness. Short enough that it can go viral. And often pretty cool to watch.

Further down the line, usually closer to release, I'd say game play reveals are more prudent. They don't have to be in a conference, but available somewhere. If they still want to show fancy trailers, either CGI or real-time rendered, at conferences or whatever, then so be it. But they need to show off something more tangible about the game closer to launch.

RazzerRedux55d ago

"if stupid people continue with this "show me gameplay" nonsense."

You can't be serious. Wanting to see gameplay is nonsense? Why? Because of the bullshit Xbox Gameplay reveal? So MS calls an event gameplay, shows very little gameplay, and suddenly people are stupid for wanting to see gameplay?

lol.....wow

Obscure_Observer55d ago (Edited 55d ago )

@RazzerRedux

"Because of the bullshit Xbox Gameplay reveal?"

Quote where I said Xbox Gameplay reveal? I said: We might end up getting less games announced/revealed if stupid people *CONTINUE* with this "show me gameplay" nonsense.

Everybody wants to see gameplay. But most publishers and devolopers will continue to invest on cinematic trailers as a format to announce their games.

rainslacker54d ago (Edited 54d ago )

Most publishers and developers won't care to much if we bitch about gameplay versus CGI. They don't care so much about placating the million or so people on gaming forums. They want those CGI trailers to reach the 150 million console players, and however many PC gamers, who don't give a damn about the issue, and will just watch game play when the time comes....often the day they buy it, or right around when it's released.

When publishers or devs pander to the hardcore forum goer, it's because they want us to keep positive word of mouth within said forums. It's not because they're overly concerned with offending us, or thinking that we'll not buy their game. Despite some people's apaprent disdain for CGI trailers, or things being shown too early, very few people interested in buying a game, aren't going to buy it because they don't show game play a year or more from release. They also know that if we're really interested, we'll see what we want to see when it's available.

monkey60255d ago

Theres nothing wrong with announcing games with a render. We can still get excited about that. The problem was these clowns touting it as a gameplay event. That's the impression they gave! It didnt come from nowhere.

Now they're getting slated and deservedly so

RazzerRedux55d ago (Edited 55d ago )

"Quote where I said Xbox Gameplay reveal? "

lol....it is the primary subject of the article. Referenced in the very first sentence. You are the first person responding to the article. Pretend this isn't all because of the Xbox "reveal" if you want, but that is just silly.

" We might end up getting less games announced/revealed if stupid people *CONTINUE* with this "show me gameplay" nonsense."

What requires more effort? Creating a video showing gameplay or creating a cinematic trailer? Gameplay is just a video of someone playing the game. Trailers are like making a two minute movie with original content. Don't pretend trailers are a time saver and will help publishers make more games. There is no basis for that at all.

Regardless, calling people "stupid" for wanting to see gameplay is just ridiculous. It is idiotic to suggest that someone who is interested in buying a *game* is "stupid" for wanting to see how the *game* actually *plays* before putting down money for that game.

Just like you. This is you being "stupid" in wanting to see gameplay at the Xbox Gameplay Reveal. Why weren't you complaing about how this "reveal" was stupid for MS to do because they should be using this to make more games? You express no such concerns.

"Hyped, excited and fingers crossed for an Elden Ring gameplay reveal. I´m also interested to see how "brutal" Assassins Creed combat will be. XD"
https://n4g.com/news/234339...

Are you being dishonest like you say DarkOcelet is?

Obscure_Observer55d ago

@RazzerRedux

"Pretend this isn't all because of the Xbox "reveal" if you want, but that is just silly."

Again, I didn´t mention MS at all. Do you want me to say MS screw up? Fine. They brought this on themselves. Happy?

"What requires more effort? Creating a video showing gameplay or creating a cinematic trailer? Gameplay is just a video of someone playing the game. Trailers are like making a two minute movie with original content. Don't pretend trailers are a time saver and will help publishers make more games. There is no basis for that at all."

At least you´re a game developer, you guess is good as mine. And imo, it´s not simple a matter of "just a video of someone playing the game". It takes a lot of effort to put off gameplay

Obscure_Observer55d ago

@RazzerRedux

Edited. Continue:

It takes a lot of effort to put off gameplay trailer of a videogame early in development. Lots of risks involved.

"Regardless, calling people "stupid" for wanting to see gameplay is just ridiculous."

"Just like you. This is you being "stupid" in wanting to see gameplay at the Xbox Gameplay Reveal. Why weren't you complaing about how this "reveal" was stupid for MS to do because they should be using this to make more games? You express no such concerns.

"Hyped, excited and fingers crossed for an Elden Ring gameplay reveal. I´m also interested to see how "brutal" Assassins Creed combat will be. XD"
https://n4g.com/news/234339...

Are you being dishonest like you say DarkOcelet is?"

Context! Stop twisting my words and read my comment properly.

"We might end up getting less games announced/revealed if stupid people continue with this "*SHOW ME* gameplay" nonsense."

I WANT to see gameplay - expresses *desire*.
SHOW ME gameplay - expresses *demand*.

In no moment I called people who WANT to see gameplay stupid. Stop putting worlds in my mouth.

victorMaje55d ago

Then let them show gameplay when they’re ready instead of calling it gameplay & not show any.
The true nonsense is NOT asking for gameplay when we’re talking about GAMES.

scofios55d ago

The irony , the same people who came out with pitch forks after Sony E3 2005 cinimatic trailers , are now defending those cinimatic trailers when M$ does it .

Mr_Writer8555d ago (Edited 55d ago )

"We might end up getting less games announced/revealed"

That won't happen 😂😂.

We're not saying you have to show gameplay, just show gameplay when you do an event where you have said you will show gameplay.

And at the start of a gen people want to see more than shiney graphics. We need to see how physics has changed, how AI has changed.

Trailers are fine.

Imalwaysright55d ago

Then be honest and don't call CGI trailers gameplay. People have every right to voice their disgust for this industry's shitty practices.

rainslacker54d ago (Edited 54d ago )

What's really screwed up about all this, or maybe not depending on one's outlook, is that the show actually wasn't bad at all. There was a lot to talk about from it. Lot of good things shown. But, because of the way it was marketed, people came away disappointed, and most of the games shown, haven't gotten as much attention as they probably would have otherwise.

I mean, how many articles have we had about any one game, or even all the games combined, compared to the number of articles talking about the misleading PR, and failing of MS to set the proper expectation? Even now, I can barely remember three games from the show, and I do know there were more there that I was interested in....and one of those I recall because there's an article about it, or at least something the dev said, on the top page.

To me, that's a failed event...and it's all because MS said the event was something it wasn't.

chiefJohn11755d ago

True, I enough teasers and trailers

antikbaka55d ago

yay! me too! I'd rather see more fake nonsense which has very little connection to the real game! Comarade, let's buy all the pre-orders!

Atom66655d ago

Non-gameplay trailers aren't going away, but now is the perfect time to give us actual gameplay. This isn't a cram-it-all-into-an-E3-showcas e situation. Just show off a gameplay demo or two each week with an interview or two.

I'm not too bothered by what we've seen lately either way. I am confused why MS hasn't just shown Halo in depth though.

It's their flagship title. It's launching with the SX. It shows off smart delivery and scalability of next gen engines. It's literally the perfect show piece for everything they're selling. No excuse imo.

RazzerRedux55d ago (Edited 55d ago )

"Context! Stop twisting my words and read my comment properly.

"We might end up getting less games announced/revealed if stupid people continue with this "*SHOW ME* gameplay" nonsense."

I WANT to see gameplay - expresses *desire*.
SHOW ME gameplay - expresses *demand*.

In no moment I called people who WANT to see gameplay stupid. Stop putting worlds in my mouth."

Let me see if I get this straight.

People who say "show me gameplay" are "stupid people" and they are preventing future games from being made. Because they expressed a demand to see gameplay.

People who say "I want to see gameplay" are not stupid and they are not preventing future games from being made. Because they expressed a desire to see gameplay.

And you accuse me of twisting words? Are you serious right now? Dude...that is Aaron Greenberg level of twisting and spinning. lol

rainslacker54d ago (Edited 54d ago )

You're referring to the guy who said just yesterday that we should wait to see what game play Sony will show for next gen for no reason whatsoever, to somehow alleviate the current criticism over MS PR. I mean, 50/50 chance Sony would do something that would validate MS in this case, but yeah, he's waiting to see game play. I'm not sure what that makes him in terms of his intelligence level, because generally, intellect isn't measured by one's desire to see something they're interested in.

I won't say he's stupid, because I really don't know if he is. But I can say that he is a fine example of a walking double standard.

RosweeSon55d ago (Edited 55d ago )

Yeah who wants to see gameplay. Just give me snazzy cutscenes so I can be disappointed on launch. Surely with less than 6 months until launch they got some actual gameplay to show. The sheer delusion and blind willingness to accept any old rubbish from certain manufacturers just shows a fanboy in its clearest form to then go and start insulting people’s intelligence, have a word, with yourself 😑🤦🏻‍♂️ 🤣👋🏻

rainslacker54d ago

No...just don't say you're going to show a game play trailer, then show a CGI trailer that has little or no game play.

Most people are fine with CGI trailers when it's prudent to the release time frame of a game. real-time rendered is often better, and game play is good for when they want to show off the actual game.

The problem wasn't that MS didn't show any game play in their event, it's that they promoted it as a game play reveal event.

+ Show (15) more repliesLast reply 54d ago
Limitedtimestruggle55d ago

That Xbox One showing recently failed in so many regards, it felt quite underwhelming. And when Valhalla finally showed up...wow. Gameplay they said. Let's settle with in-engine cut scenes and close-ups instead. So disappointing to say it the least. And it did not look THAT great either..and now they are saying it will be a 30fps next-gen title? Come on Ubisoft.

I think Microsoft learned their lesson in due time for the first party titles show next month was it? Or in july? I have higher hopes for what we will se then! Hope for some glorious gameplay from Hellblade 2!

DOMination-55d ago

Microsoft know what they are doing. Way more people are talking about these games then something like Witcher 3 clone Ghost of Tsushima and we haven't even seen proper gameplay yet. Who knows maybe those clips that people are calling CGI are actual gameplay because the [b]Microsoft Xbox Series X[/b] really is just that powerful.

55d ago
RpgSama55d ago

Wow, talk about out of touch.

rainslacker54d ago (Edited 54d ago )

Are they talking about the games though? Most of what I see is people talking about how MS had pretty failed PR in this case, and those articles have dominated the headlines compared to all the games shown combined. It's certainly dominated the forum discussion around here....at least in terms of what came from this event. I can barely remember more than a few games they showed, and for a couple, there are other reasons I'm remembering them other than the conference. They randomly pop into my head, but they aren't constantly on the edge of my mind ready for recall when I may need them for discussion.

Father__Merrin55d ago

A teaser trailer is perfectly OK to announce a game.

Games1st55d ago (Edited 55d ago )

"Gameplay videos" take a lot of time and resources, that are better spent making a decent game.

RazzerRedux55d ago

lol....where is this nonsensical idea coming from? Ubisoft, Microsoft, Sony, EA, etc. all have massive marketing departments with resources dedicated to creating these videos. These guys don't make games. They create promotional materials about the games. Such as.....gameplay videos.

55d ago Replies(1)
rainslacker54d ago

Marketing teams make cinematic trailers. Sometimes even the interns. It's rare that marketing materials take away from the production.

Game play trailers are often put together by the marketing team, and they're taken from footage recorded from the play testers. That can take a bit away from resources, but not so much as to affect production. Sometimes, they even use the recorded footage of game testing, as most of it is recorded all the time nowadays.

Live game play events can take away from production, as they tend to use higher ups in the studio for those, and they will play these segments over and over again before such an event. But production will typically continue in the mean time.

Demo's are about the only thing that really take away from production, as demos tend to be a mini-production in and of themselves.

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