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Phil Spencer’s Recent Comments Indicate That Xbox Has Learned From Its Past Mistakes

Xbox has shown a willingness to learn from its mistakes and grow.

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Obscure_Observer1885d ago (Edited 1885d ago )

Of course!

It took 3 years to Spencer got his promotion and finally with more power, importance and influence, steer the ship on the right direction. Since 2017 all we got from Xbox are exciting news. From new services like Gamepass to new studios acquisitions, innovations like adaptive controls and K&M support making Xbox more inclusive, more and better japanese dev support, new IP´s and new AAA games in development and a renewed focus in single player games (which Spencer learned from Sony it´s importance to gamers)

In a few months we´ll know more about those games and Series X´s features in detail.

I can´t wait! :)

dekke1885d ago

@Obscure_Observer

u prolly mean A+ games ?

Kingthrash3601884d ago

This is the actual statement

"Reviewed plans yesterday for continued sharing through launch. Team is doing great work and adapting. I've never been more excited about Xbox plans. We've heard you, you want transparency/authenticity. We plan to keep showing that way, next step is not too much of a wait (games)"

Knowing xbox flaws are lack of killer app level games i see nothing in the comment that he hasn't said before....its crazy because the comment lacks transparency/authenticity about those games...i can see why people arnt tired of his bull by now tbh. Its clear his direction is service based.

Knushwood Butt1884d ago

We heard you, we know you want player accolades for Bleeding Edge.

indysurfn1884d ago

He didnt learn anyging, let me quote the article:
Spencer recently made an interesting declaration: "that Microsoft is going to be more clear and transparent this console cycle, and that the reveal of the games people can expect to play on the Series X is “soon”."

No phill, being CLEAR was not the problem. Denying the DRM, sharing disc, selling used games, forching Kinect, 24 hour check in, Those where the problems. Instead of learning your using the exact same phrase/ excuse you used back then. You was not clear? How about you was not honest and admitting to your greedy control freak of, ownership stealing, drm locking to a console, selling your own used game rights. Ic you! Dont try it again!

Sitdown1884d ago

@indysurfn

What are you talking about, Phil was not leading the charge when all of that went down. As a matter of fact in his interview he talked about the initial approach being bad.

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ApocalypseShadow1884d ago (Edited 1884d ago )

Of course. Yeah. BS!

It's something the article skips right over. It wasn't just the lack of quality, first party games at the level of Nintendo and Sony. Or the fact that they have plenty of money compared to the other two but did less work. Or trying to shove a camera down gamer's throats that was going to be used for their advertising partners.

It was their shady, arrogant attitude. Their lying, misleading and deflecting statements this whole gen. All made by Phil himself. There was no Matrick present when Phil said these things. Don's ghost wasn't inhabiting Phil. Phil was being **PHIL**

Not telling gamers Scalebound was canceled until after Christmas sales. Lying about the cloud or crackdown 3, lying about high fidelity VR just to help sell Xbox One X. Trying to downplay single player games because they live off of XBL and multiplayer services. Lying about best ever in history or what the definition of "EXCLUSIVE" is. Or downplaying the importance of exclusives for buying a console. Or misleading engagement numbers trying to make it look like sales numbers.

Sure. They bought some near bankrupt developers. Or siphoned off developers from Sony with checks.( they aren't going after Nintendo developers. Only Sony's)

Their only recourse was to try and be like Sony. Try and be humble. Try and create a group of in-house studios that share ideas. Try and be transparent. Like they tried and did the "all in one" after Sony did "it only does everything" with PS3. Or adding a share button. All the shady stuff didn't work. So they are now putting a smiley face on it.

They learned? Are F2P games free to play without XBL yet? Has the quality and amount of games increased for THIS GEN? Or, are we waiting on their promises and future potential again? As we see their arrogance slowly peering its ugly head about power.

Obscure_Observer1884d ago

@Apocalypse Shadow

You can try all you want with your usual doom and gloom hate-filled comments, dude.

Fact of the matter is, Xbox Series X is way more appealing to gamers than Xbox One ever was. I been all over the internet and alll I read and hear is how gamers will be getting an SX. Xbox gamers, Playstation gamers and even some PC gamers since scrap for parts to try and match SX´s power and performance might just not be worth it (at least you´re a rich guy, of course)

Come next gen nobody will remember Mattrick, the same way people like you forgot all about Iwata (R.I.P) and the WiiU.

Save your energy for damage control later when SX´s games will be finally revealed. You gonna need it. ;)

GamerRN1884d ago

So basically what Sony is doing right now? Being shady and lying about whats important

alb18991884d ago

So much cry. It is just a product, if you feel that way don't buy it and go on with your life. Let us believe in what we are witnessing .....the bright future of XBOX.

Spurg1884d ago

"It wasn't just the lack of quality, first party games at the level of Nintendo and Sony."

We haven't seen the new studio's best games yet so it is hard to put judgement on that. But their 5 first-party studios delivered great games. Say what you will about the MS using their best franchises but Halo 5, Gear 4 and 5, Forza Motorsport and Horizon series were great games and released at a high quality. Even Sea of thieves now a great game with support from Rare not even Destiny and the Division got continued got post content support.
MS capitalizes on their best franchises like similar to how Nintendo does with Mario and Zelda.
MS doesn't have a game like Last of us but does Sony have a game like Halo.

"Or trying to shove a camera down gamer's throats that was going to be used for their advertising partners."
It was discontinued later on and the X1X didn't have it...does that excuse still apply. If you're gonna use that excuse then be wary of the PS4 controller that has a mic that can record what you say.

"It was their shady, arrogant attitude. Their lying, misleading and deflecting statements this whole gen.All made by Phil himself. There was no Matrick present when Phil said these things. Don's ghost wasn't inhabiting Phil. Phil was being **PHIL**"

Trying too hard...Sony and Nintendo do the same thing. People just ignore it them. Jim Ryan's statements are equally outrageous.

"Not telling gamers Scalebound was canceled until after Christmas sales."
???
"Lying about the cloud or crackdown 3, lying about high fidelity VR just to help sell Xbox One X."
MS flight simulator, Forza motorsport, and Horizon 4 uses the cloud. Crackdown 3 did use the cloud.
"Trying to downplay single player games because they live off of XBL and multiplayer services."
Phil Spencer didn't downplay single player he mentioned the fact that single-player games don't have the same weight they used to do. He didn't say he will stop making single player. Again a hugely over-exaggerated statement taken out of context.
Their franchises have successful multiplayer modes and are the industries best. Their games have single player in them and come in a big package and value. Give me an exclusive game from Sony that has the same amount of content as Gears 5.

Spurg1884d ago

"Lying about best ever in history"
Marketing words which p
"or what the definition of "EXCLUSIVE" is."
Sony has a ton a timed exclusive games, which will eventually come on Xbox down the line. "only on PlayStation" doesn't apply to all their games so its Sony that need to search the definition of exclusive.

"Or downplaying the importance of exclusives for buying a console."
The 9 new studios are an answer to that criticism.

"Or misleading engagement numbers trying to make it look like sales numbers."
Engagement numbers mean more than sales numbers nowadays especially with gamepass.

"Sure. They bought some near bankrupt developers. Or siphoned off developers from Sony with checks.( they aren't going after Nintendo developers. Only Sony's)"

This is the type of excuse you use if you feel like there is no coherent argument to be had. Near bankrupt...how pathetic. Obsidian and Ninja theory being described as near-bankrupt companies is an insult to their legacy of making games.

"Their only recourse was to try and be like Sony. Try and be humble."
Sony is the opposite of being humble. They are never humble they are known for their arrogance. Phil spencer is a genuinely humble person and if you follow him you'll know.

"Try and create a group of in-house studios that share ideas. Try and be transparent. Like they tried and did the "all in one" after Sony did "it only does everything" with PS3.

"Or adding a share button. "
I guess you missed the part where they hijacked the ergonomics of the Xbox controller.

"All the shady stuff didn't work. So they are now putting a smiley face on it."
???

Kiwi661884d ago (Edited 1884d ago )

So it never occurred to you that the people who left Sony and joined MS did so because they wanted to, which btw happens all the time like when people leave MS to go work for Sony

ZwVw1884d ago

Exactly. Phil's flip-flopping is astounding. First (at the beginning of 8th Gen) he says that single player games are pretty much dead and aren't Xbox's main priority. Yet, when he sees how much success Sony has had with single player driven games this gen, he now states that they are very crucial to Xbox's future.

If Series X flops at launch, expect people to try to spin at as somehow being Don Mattrick's fault.

CaptainObvious8781884d ago (Edited 1884d ago )

You speak a lot of truth, Shadow, but xbox fans are too busy being manipulated by flashy trailers, on paper tflops and hollow promises to remember ms atrocious past history.

How many times has Phil, not Don, lied? How many times has he simply said what he had to in an attempt to placate their customers?

Ms has had the worst, most abysmal support this entire generation, but they bought a few AA dev teams, so everything is immediately forgotten?

Do you know why MS bought devs at the end of this generation instead of the start? Because their support was so bad that even the ms shill gaming media was holding their feet to the fire.

MS was only doing the bare minimum they thought they could get away with, so when they think they can get away with it again what do you think they are going to do ms fans? Continue giving you games? Or reduce support like they have done every single other time in their history of the industry?

Only a fool would support ms at this point.

Kiwi661884d ago

Damn looks like I've found the people who can't grasp the concept that in the real world people leave their job and go work for someone else

zackeroniii1884d ago (Edited 1884d ago )

you single handedly summed up everything so perfectly it is actually really beautiful to see. i see you handled business here which makes my job easier. said it better than i could've.

you literally just dismantled microsoft, xbox, and their whole fanbase.

i'm actually excited to see what new lame excuse someone is going to use to defend this company and their weak excuse for a home game console...

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GreenDragonCVR1884d ago (Edited 1884d ago )

Lowest common denominator-box one X, featuring halo #25, forza horizon 8 and gears 12

rainslacker1884d ago

Obsure taking the anecdotal and completely made approach to reporting that Fox news has popularized over the last 20 years I see.

I guess N4G is really just a bubble of the entire market, and absolutely not reflective of the real world. That's why Xbox is so strong....and stuff.

I mean, N4G is predominately a US site. Must mean that we aren't real Americans because our community is more PS based.

1Victor1883d ago

@obscure said “
Save your energy for damage control later when SX´s games will be finally revealed. You gonna need it. ;) “

You should heed your advice or do you actually think Sony got no games to show. Personally I agree with apocalypse his statement is valid sound and because you and the hardcore Xbox fans don’t want to hear it or downplay it it’s true.
I will wait and see what Microsoft does and how they’ll behave next gen as power doesn’t automatically win a video game fight in boxing yes on video game not so often. Just look at the latest info a heat sink a controller a hard drive even a stupid logo and name we all see coming 2 generations ago set the internet ablaze.
Get ready start hoarding coffee because once Sony show the console and GAMES you and your hardcore Xbox fan club will be 24/7 downplaying Sony

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crazyCoconuts1884d ago

What's your guess on how many exclusives Xbox will have at launch?
Halo, Forza, + 1 more? Wondering if those new studios had enough time to crank games out yet...

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rainslacker1884d ago

Doesn't matter, because all of them will be cross gen games, because MS doesn't believe that a new console should really have software that shows off what it can do. They've also learned, and probably rightfully so, that better graphics is all people care about, which allows them to do cross gen, and they can tout the power of next gen not with all the new tech inside the system, but with a better GPU. In the first two years, if someone is fine with this gen graphics, they can hold off buying a next gen Xbox.

Godmars2901884d ago

Again - for the nth TIME - the only way MS shows that they've learned from their mistakes at this point are results, actions, not words. Since OG Xbox they've used words while repeatedly falling short on results.

RosweeSon1884d ago

Here let’s actually see something in action or be able to purchase something had this all last gem with crackdown 3 is coming it’s pretty good the clouds are epic. All turned out to be a load of 💩 and crackdown3 was swiftly forgotten about

XBManiac1884d ago

Offering a price for crisis times, in the 299$ for Xbox Series X maybe can be the best way of MS showing they listen to users, players, community and society.

The Wood1884d ago (Edited 1884d ago )

I have nothing negative to say about your optimism for the potential future but it's weird and amusing seeing the same people who damaged controlled for Microsoft for a whole generation use so much energy bemoaning Sony's frailties when it was clear to the world what brand was achieving. Maybe the penny has indeed finally dropped for xbox. Its definitely a wait and see scenario for many outside the loyal fans but it'll be dumb to question people's scepticism especially after this gen and all the 'up speak' and deflection we've heard. Good luck regardless. Next gen should be interesting but Microsoft are playing catchup.

alb18991884d ago

True, MS must show the games but they already showed the gamepass, the acquisition of Studios and the SX plus the Xcloud. So you can see the progress if you want to see.

russo1211884d ago

Can only agree what was said, but unfortunately, by MS history and support we all know how it will end. I don't understand xbox fans, I really don't, they're illogical and live in a special bubble, very strange.

rainslacker1884d ago (Edited 1884d ago )

They spent most of the generation denying there was an actual problem. Now that the problem has supposedly been fixed, or will be soon(always waiting), they say there was a problem, don't once take accountability for spending years not holding Spencer accountable and taking those criticizing to task as if those criticisms weren't valid, and praise Xbox and Spencer for being so awesome.

It astounds me that some people are willing to support a company that spent almost the entire generation hardly doing anything but make promises. While I'm willing enough to give MS the benefit of the doubt going forward, I'm not going to ignore what they failed to do this gen. This one gen wouldn't have been all that much to just write up as a failure and say, "OK, sh*t happens, lets try again", but MS has a history of these kinds of lackluster delivery or premature discontinuation of support every generation. At some point, you have to see that it's probably more likely they'll continue that, instead of assuming that they've changed, or learned something from their past mistakes, because the "mistakes" being cited seem to be all too frequent, and every time for them.

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Sharky2311884d ago

Honestly.... Microsoft and Sony both makes these kind of comments every generation. We won’t know if they learned any lessons until the consoles release. Hopefully we get great competition from both sides! That’s always better for gamers!!

Z5011884d ago

You think Phil is going to be "transparent" about free to play games behind a paywall?

--bienio--1884d ago

And still PlayStation players disagreed with your comments because they can’t accept facts. Situation is different then 2013 when Xbox one and PS4 was released. This time we going to see how Microsoft will grow.

Aquanox1884d ago

Lol... why is there so much hatred against Series X from Sony fans?

Isn't it better that now Playstation has proper competition instead of a consola that nobody knew where it was aiming at. Microsoft is getting everything right, or at least they're doing their best. In the hardware side, the job is done. Games will come starting this holidays. This is exciting news guys, stop hating, start enjoying (and saving, you might want to buy both consoles)

MADGameR1884d ago (Edited 1884d ago )

How many times do we have to go through this BS? MS has NO AAA EXCLUSIVES. None of the studios they acquired are on Naughty Dog's level, NONE of them! They are going to pump out B level mediocre western games which is what they are known for. And power is not going to win them the generation. And since when did single player games mattered to X Box fans? They sure were dissing single player games when SONY were pumping them out. Love the hypocrisy. SONY will win this generation again and there's nothing MS can do about it. This ''MS is making the changes needed to win this generation with POWER'' BS has been chin-checked many times. Power can't win the generation. It's AMAZING EXCLUSIVES.

3-4-51883d ago

We need some new IP's for XSX......no more of this fake harcore wannabe gory trash like gears of war....it's such a B- level series that they try to make bigger than it is.

I'll be getting an XSX day one, but I expect much better in terms of games than last gen.......all around I thought last gen was a let down...more so for XB1, but even with PS4....a lot of the games people over hyped weren't nearly as good and are kind of niche....

I expect better this gen and with the tech jump I think this could be the best gen for games ever....for everyone.

DeadManMMX1883d ago (Edited 1883d ago )

It's the series that started the 360 off and put it in a solid lead throughout the generation. It's lost a lot of it's luster but lets be honest that has a lot to do with how this gen went down with the One. Good games never really got given a chance. Gears 4-5, Sunset Overdrive, Killer Instinct, Halo Wars 2, Quantum Break, Titanfall and State of Decay . Just being console exclusive for Xbox One put a hurting on Rise of The Tomb Raider which was an excellent game based entirely off of negative sentiment. It even struggled after it went to PS4. Then you had games that were 7's and 8's that got treated like garbage. Recore, Dead Rising 3, Ryse, Sea of Thieves and now Bleeding Edge. There has been a stigma surrounding the Xbox One since launch and it has mattered. Just like the positive buzz for PS4 was enough to cover for games like The Order: 1886, Knack 1-2, The Last Guardian, Driveclub and Days Gone. There have been games. Xbox just never got over that bad start. That's why having a good start this time means a lot.

Fellviper1882d ago

Yeah, it's gonna be awesome! I can't wait either. And the icing on the cake is that every peripheral from Xbox One will be completely compatible with the Series X. So, that expensive arcade stick I bought will be usable on the new console without any need for buying an adapter. How awesome is that?!

On a side note, it seems like there are way too many petty Sony fanboys on this site. You can tell by how many downvotes any comment that says anything slightly positive about Microsoft and Xbox. And if you say anything negative about Sony, you risk gettimg completely banned.

Most Sony fanboys must live really pathetic lives. I hope I don't get banned for sayimg that, as it would be the third time. I'm just stating what I've observed from.my time in this site. :(

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waverider1885d ago

«best lineup in history». He really learned.

RpgSama1884d ago (Edited 1884d ago )

As always, the double standards are amazing, for Sony the media wants them to show, not tell, for MS it's the opposite, they don't need to show, only to tell, it seems only comments are necessary as proof of change fron them, I mean, it's not like they've been bending the truth (and the lies) for years.

Now they showed a "fan accolades trailer" to promote their game (bleeding edge), you can find any number of hardcore gamers for any console that will praise any game to the heavens, I mean I'm pretty sure you can build one for crackdown 3 or Fallout 76 with only perfect 10s out of hardcore fan reviews

UltraNova1884d ago

I laughed so hard when I saw that trailer... shameless.

Z5011884d ago

This.
I said the same. Even the crappiest of games have 20 fans that could say positive things.

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waverider1884d ago

You didnt understand, those on the trailer are the only ones that got the service game....

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TheKingKratos1884d ago

I didn't the BS in the article... he said that sh1t again 😮😂😂

Yeah he learned alright ... but hey, atleast he have his fans who cheer any BS he say

Nyxus1885d ago

I'm still not convinced. I need to see more first. I mean, I still barely use my Xbox One (last time I switched it on was about 8 months ago). For the Series X I'll wait and see. For now I have no plans to get it at launch, as I did with Xbox 360 and One.

Obscure_Observer1884d ago

@Nyxus

Fair enough. Maybe Xbox is not for you and that´s ok.

Godmars2901884d ago

The issue is, that a platform, Xbox should offer a number of gaming genres. instead it never got over being a "FPS" console. More accurate to call it out for online multi though.

Obscure_Observer1884d ago (Edited 1884d ago )

@Godmars290

"instead it never got over being a "FPS" console. More accurate to call it out for online multi though."

Based on what, exactly? Talk is cheap. Let´s us see your list of future Xbox games.

Last time I checked MS there´s lots of RPG, RTS, action-adventue, racing, simulator, survival horror, platformers, and RTS games coming to SX.

Godmars2901884d ago

The Xbox came into predominance, found an audience with Halo, COD and Gears.The 360 was openly referred to as "The FPS" console. Got so "bad" MS tried to loose the name but nothing ever came of it because it was connected to their success.

"Last time I checked MS there´s lots of RPG, RTS, action-adventue, racing, simulator, survival horror, platformers, and RTS games coming to SX."

All I can say is right back at you. Given that they have yet to announce 1st party aside from Halo - which is a guess what - put out Gears and picked up RPGs by default of buying RPG studios, they've yet to show anything. Have yet to reverse decades of habit of relying on 3rd party while canceling or under delivering on anything directly in-house. Getting lucky by buying studios that were already working on a title.

Obscure_Observer1884d ago (Edited 1884d ago )

@Godmars290

Context, dude. The past will be past. Xbox One is far from a "FPS" console and just to keep things in perspective, we´re talking about next gen here.

"Getting lucky by buying studios that were already working on a title."

You don´t even know what you´re talking about. Who said anything about Wastlands 3 or The Outer Words?

Confirmed by Brian Fargo himself:

https://twitter.com/BrianFa...

Take a look at that list and tell me again (honestly) that Xbox Series X will be a "FPS" console?

Oh yeah, Flight Simulator and Project Mara is not on that list.

Godmars2901883d ago

@Obscure_Observer:
In "context" MS is online multiplayer concentric. Which is a further development of the FPS mindset.

Also within "context" I'm asking for results, not announcements. You can list, make links to list that have "ambitious AAA RPG" but until said "ambitious AAA RPG" is actually out, has proven itself, its nothing that MS hasn't done before. Under delivered if delivered at all.

FFS: Milo was something announced, shown off for the longest, that never actually existed. What Crackdown 3 was announced as versus what it came out as. Those are the kind of things, announcements, that MS have to prove and make up for. The hole they have to dig themselves out of.

rainslacker1882d ago

"Based on what, exactly? Talk is cheap. Let´s us see your list of future Xbox games."

I just had to laugh at this.

I mean, that's exactly what a lot of people have been saying about MS and Spencer and their games for almost the entire generation.

You're positing that question to Godmars, but have you ever actually asked it of Spencer....because everyone else has.

Wouldn't a more accurate statement from you be, "Talk is cheap, unless it's from Spencer's mouth, then it's GOLD! XBL Gold....which is a great way to play those F2P games online. Now you can bundle it with Game Pass, the best value in gaming where I don't have to spend money on any games anymore....because Spencer is awesome and I wish he was my daddy!!!!"

Or....something along those lines.

Obscure_Observer1882d ago (Edited 1882d ago )

@Godmars290

I can understand skepticism towards MS regarding delivery. But to be negative?

To call the SX which have 3 new AAA first party RPGs in development among, RTS, racing, simulators, hack n slash, adventure, action-stealth, survival, survival-horror and more, a multiplayer-centric "FPS" console, is just untrue to say at least.
Imo, if you don´t have proof to back your claims other than resort to the past, I failed to see the point in discuss the future.

Godmars2901882d ago

@Obscure:
How do you not understands that there is nothing that backs up your claims. List all of the types of games you want, but it means nothing until they come out. Defend MS all you want, but its up to MS to prove that defense.

As you fro not registering MS online multiplayer issue let me use your tactic: multiplayer-FPS, multiplayer-RPG, multiplayer-platformer. When I say MS has an issue with online multiplayer, I'm not just talking about FPS. Any game they make, any title they have influence over tends to be multiplayer if only justify/force paying for online access. Its a subject I've brought up well before this article, yet you and others are willfully oblivious to it.

Obscure_Observer1882d ago (Edited 1882d ago )

@Godmars290

"Its a subject I've brought up well before this article, yet you and others are willfully oblivious to it."

Ori is out, SP-Only. Gears Tactics is out, SP-Only. Did you played those games? Did you gave MS any credit for those games or it just fled under your radar?

Nevermind. I see now you have issues with multiplayer. Even if just modes of single player games. In that case, man... no one can help you.

Xbox is definelly not for you. You´ll be better off with Nintendo and some games from Sony. I say "some" because games from, ND, Polyphony and Guerrilla aren´t different from Xbox games regarding multiplayer.

Happy gaming on whatever platform you like. :)

Godmars2901882d ago

"Ori is out, SP-Only. Gears Tactics is out, SP-Only. Did you played those games? Did you gave MS any credit for those games"

Ori was originally an indie title they bought. If anything, as a sequel, the new game only supports the stance of in house non-creativity. Similar for the Gears STG given its side-game status. May as well be called Halo Wars 3.

"Xbox is definelly not for you."

No, it s not. Thing is, I don't need an Xbox to play either game. So not even seeing why you brought them up while defending Xbox as a "platform". Your attempt at a defense only worsens it. As I said before only MS can honestly do that.

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alb18991884d ago

I won't get the ps5 the first year for all the rumors about it getting hot. I will stay with my X and my PS4 for a while just washing who was saying the truth and then I will know wish console I'll buy first but I will have bother eventually like always.

Godmars2901884d ago

I likely wont be getting a PS5 within its launch year because of expected manufacturing shortages due to the pandemic.

oasdada1884d ago

What are you talking about? Grasping staws again are we? Honestly you guys scrape the bottom of the barrel just to defame sony its not even funny.. tou should stop acting like a normal gamer and change your name to an xbot just about now

zackeroniii1884d ago (Edited 1884d ago )

who do you think you're fooling here buddy?

because it's not us.

xbox is a dead brand and will always come third to sony and nintendo

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rainslacker1882d ago

That's fine. Most new consoles usually have supply issues the first 6 months anyways...and this time around it may actually be worse. I'm sure there are plenty of people who will take your place.

Realistically, the console maker who can manage to not have a major supply shortage may actually get a nice boost in 1st years sales.

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AngelicIceDiamond1885d ago (Edited 1885d ago )

MS definitely came along with the Adam Orth Stuff 7 years ago. Not running away and staying quiet during a controversial time. The last management never liked doing interviews, being open or anything. That dictatorship fall in line attitude is what started to sour the Xbox brand before it's reveal. If you want to do better everything needs to be changed. The philosophy of the platform or selling point. Logos, branding, catch phrase messaging or PR everything.

Policies and things that got mandated was made by the old team the old bosses. Phil was more of a place holder GM who's hands were tied (just like a new president in office). He had control over the hardware it's pricing. TV, TV, the weird NFL deal Kinect software was all done prior. When you're in charge you have to have a plan. You start making new policies and mandating new philosophy around your brand. Some of it shows in the current gen but it's full force in the new gen.

Anyway Phil has worked this hard for years now but I agree we have to see the fruits of his labor. Sony and Nintendo learned from their past mistakes, Why can't MS improve?

ShadowWolf7121884d ago

Because Phil and most of the people around him were part of that same status quo and even continued it while talking out both sides of their mouth for years.

Same management, just a new coat of paint.

Spurg1884d ago

It's not a new coat of paint because he mentions that they were given the wrong direction when making the Xbox one. The team now has a clear direction and the series X's power is proof of that.

AngelicIceDiamond1884d ago

Definitely not a new coat of paint. Steve Ballmer and Mattrick were the brain child's of X1. In fact Ballmer were putting things in place in 2011 he wanted entertainment services more apps TV, etc Phil was in charge of 1st and 3rd party relations. Phil's boss which is Mattrick had Phil make casual Kinect games. Don also allocated memory to Kinect and the OS and not enough for games. Which is part of the reason why games didn't run at 1080p for a little while. Fast forward now Phil is the boss Matt Booty is in charge of 1st and 3rd party relations. He was also responsible for buying up studios like Double Fine.

Old administration built X1 and mandated everything the X1 was about. Phil could of disobeyed his bosses and get fired for it, I'm no mind reader but I'm pretty sure he doesn't want that for him or his family. I shouldn't have to explain this it's common knowledge, but here we are I guess.

SpaceRanger1884d ago

Most of the people who were there last gen and closed off the Xbox gen poorly are doing the same and are still there.

Like all companies, the suits are still calling the shots. Their half-baked PR with “the greatest lineup in history” several years in a row, and their fake “exclusives” E3 event shows it’s still more of the same. They’ll keep doing it even with this next gen.

AngelicIceDiamond1884d ago

"the greatest lineup in history”

Y'all still losing sleep over that? For starters he was talking about Xbox having the greatest line up for there console. They were comparing it to nobody else. Second well shit let's just stop all PR slogans "Greatness Awaits" or "Its Time To Play" or MS "Power Your Dreams. Nobody cares about PR at E3. Considering that's the whole point of Places like E3 it's PR. How bout when Devs say "Immersive" this and immersive that. Buzzwords and PR is part of ANY buissness. You're gonna take that little piece if PR to your grave aren't you?

"Fake Exclusives" don't mention anything being faked. Remember Sony's 06 conference? Uuh don't even start.

MS say whatever they want along as they announce the big games in which we know they will.

Spurg1884d ago

"Like all companies, the suits are still calling the shots."
Just like Sony....Worry about them and Jim Ryan's new mandate on the company. you don't see it yet but they are making more multiplayer games and shifting their games onto PC because they want a piece the market share on PC.

"They’ll keep doing it even with this next gen."
So out of the 9 studios they have added...you're saying that none of them will deliver a new IP.

"Most of the people who were there last gen and closed off the Xbox gen poorly are doing the same and are still there."
Who exactly? Because I know who stayed and who left. I know very well how the management was before and how it managed now. Phil Spencer was made part of the senior leadership team at Microsoft in 2017, no one has ever had that job before. It happened in 2017 and after that is where Xbox started showing their cards with Gamepass, 9 Studios, Xcloud and reveal of a powerful console. The same team that made the console is there but under a new leadership(Phil spencer) and the direction is clear as day. What do you think Phil will do with the 3 RPG studios they have...make them do multiplayer games?

Ninja theory: Hellblade 2, Project Mara(horror game)
Rare: Everwilds
343i: Halo infinite
Playground games: Fable reboot

SpaceRanger1884d ago

Why all this talk about Sony? Isn’t this a conversation about MS?? And to top it off bringing up a conference from 14 years ago!

Lmao the insecurity is showing hard with some of you today. Clearly there’s no room to reason. Have a nice night guys.

Spurg1884d ago

"Why all this talk about Sony? Isn’t this a conversation about MS?? "
It's easy to grasp that I was showing you that Sony does the same thing but gets ignored and push under the rug.

"And to top it off bringing up a conference from 14 years ago!"
So it's there a limit to how far we can go? If you are talking about Ms's past then don't ignore Sony's past too. Or you can talk about how they are doing now under new leadership and with them ticking all yhe right boxes.

"Lmao the insecurity is showing hard with some of you today. Clearly there’s no room to reason."
Nothing insecure here just putting everything in perspective and making sure people do y put half ass lies and past their opinions as facts.

"Clearly there’s no room to reason. Have a nice night guys."

No room to reason?
You gave an over generalsatiin of Don Mattticks Xbox and said it was still the same and you're talking about no way to reason...get your facts straight and seperate it from your opinion.

AngelicIceDiamond1884d ago

Because you think MS is the only one with PR and slogans. When every song company does it.

rainslacker1882d ago (Edited 1882d ago )

I have to disagree with you. At least somewhat.

Matttrick, for all his faults, at least pretty much did what he said he'd do. Even if people didn't like it, you pretty much knew where MS and he stood in terms of what their product was, and where they were taking it. There wasn't a lot of this obfuscation about maybe doing something. They didn't jump the gun to kill rumors or anything, but officially, they were mostly transparent....the typical overzealous marketing hype notwithstanding.

I don't think that Xbox under Spencer has really been that clear. There doesn't really appear to be that firm of a message about the brand. One has to really pay attenion, and look at MS on a much larger scale to really see what they are attempting to do....which is expand the brand to be more about Xbox as a service, instead of Xbox as a console which has services. The console is just another avenue to the services, and one that MS needs for the foreseeable future if they want to not just be another publisher since console gaming is where they get the most attention from the consumer base.

Phil has done some good things, and credit where its due. But to me, it still looks like MS always has, just with more positive messaging, and are hoping that the consumer will buy into their new idea.

In any case, to say that MS is going to do better, one has to admit that they did horribly this gen. If they did gangbusters, and only had to fix the "Adam orth" stuff, which in reality was much worse, then this conversation would be moot. The fact that people said for years that they have sucked, while some defended them, for those defenders to now say, "Hey look at all this stuff they have coming after all these years", while implying that those that criticized for all those years were just wrong, really doesn't help to make your case that the defenders, or MS, are now worth taking seriously.

+ Show (1) more replyLast reply 1882d ago
BlackIceJoe1884d ago (Edited 1884d ago )

As much as I've seen an improvement, until Microsoft gets Japanese companies to make Xbox games, they haven't.

When the same games are coming out for Nintendo's and Sony's systems, but not Microsoft's that leaves Microsoft at a disadvantage.

So that is the one thing the Xbox brand needs, Asian games and better still a first party studio, that makes those kinds of games.

As for who I think they should get, I personally would prefer to see Microsoft make their own new company, then buy a studio. That being said if Microsoft could help Vanillaware, Cave or Treasure grow to become more well known I'd be alright with that.

caddytrek1884d ago

Ya know that starts with xbox fans in the west actually buying the games, which still hasn't happened. This entire generation Japanese games on xbox have sold around 15% of PlayStation.

And ya know it might help if Microsoft could sell more than 125,000 consoles in 7 years in Japan.

iNcRiMiNaTi1884d ago

Yeah I agree with the buying. When 360 came out, there was a bunch of Japanese support with games like blue dragon, star ocean, tales of vesperia, eternal sonata etc. The sales weren't too hot and some of them eventually went to ps3 where it sold alot more and some sequels became ps3 exclusive

caddytrek1884d ago (Edited 1884d ago )

iNcRiMiNaTi, it's the same old story xbox folks just want Japanese games so they can use it for fuel in their console war.

They don't like that Nintendo and Sony can say they have better Japanese support so they just want those games on xbox so they can say "that game isn't exclusive" but when it comes to actually putting their money where their mouth is and supporting those game they don't. Why, because they never really cared about playing the games in the first place.

Z5011884d ago

And with gamepass being a thing. Xbox fans are definitely NOT buying more games than before.

Fellviper1883d ago

The Japanese need to first start making games that appeal to Western audiences.

A vast majority of the games that come out of Japan just don't get me as well as a large number of Americans or even Europeans very excited.

I mean, come on! I'm nearing 50, not a teenager with raging hormones, and I'm not going to buy a game with chibi characters or little lollies with huge mallets and swords as big as Guts from Berserk, as those just aren't the type of games I like playing. Games like Dark souls/Bloodborne, Devil May Cry, Dragon's Dogma, Yakuza, and fighting games from SNK, Capcom, Bandai Namco, and Sega are the types of games that I look for when buying Japanes games.

That being said, I do still enjoy certain anime based games like: Naruto, Dragon Ball Z, Attack on Titans, and certain jrpgs. Just just spare me the lollies and little girls in party dresses with dragon slayers - I just don't roll like like. Not judging those that do, though, lol.

+ Show (1) more replyLast reply 1883d ago
chiefJohn1171884d ago

Major of Xbox gamer don't GAF about Japanese titles. MS making an effort but the fansbase don't really care. If the majority was more adamant about it MS would probably make a bigger effort into getting some. Like BC, Power, Crossplay.

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220°

Yoshida claims PS believes Xbox is their only competitor, truth is they don’t have one any more

Former PlayStation boss Shuhei Yoshida claims PlayStation still believes Xbox is their only true competitor, not Nintendo.

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6d ago
Terry_B4d ago

True, they have pretty different audiences..and some People just have both at home or a PS and a PC that emulates more or less everything from Nintendo.

Knightofelemia4d ago

Xbox hasn't been a competitor since the XB360. Last generation and this generation Sony has been running circles around Xbox. As for Sony vs Nintendo Sony runs circles yes but I don't really see Nintendo as competition. Nintendo does their own thing and it works.

4d ago Replies(1)
Lightning773d ago

Details are important. Console sales yes. Overall games Xbox seems to be doing fairly well in that department.

LoveSpuds3d ago (Edited 3d ago )

MS were doing so well that they had to start selling their games on their main competitors system which in turn results in around 30% of each sale going to Sony as the platform holder.

I do think tjat MS' fortunes will improve now that they are actually selling games rather than giving them away for pennies on the dollar.

Something that occurs to me is that the more success MS published games have elsewhere, the more stark it will become that selling games is much more profitable than renting them. If that becomes highly noticable, I wonder what the shareholders (who ultimately run the show) will make of a service which has stagnated for years?

crazyCoconuts3d ago

PlayStation doesn't compete with third party games, they compete on consoles. They profit from third party games. If you're not comparing consoles there's no point in comparing.

drivxr4d ago

Console wars are over.

Eventually, everyone else will catch up to this fact.

attilayavuzer3d ago (Edited 3d ago )

I think it's all PS fans have left at this point. Console wars were always a competition for fourth place behind Nintendo, PC and mobile. If Xbox evaporates into a hybrid virtual platform, then PS will be perennially left in last place.

Christopher3d ago

Strange, I recall all those FCC documents and witness testimonies saying the exact opposite... Guess Microsoft doesn't know what it's talking about?

PanicMechanic3d ago (Edited 3d ago )

Great analysis. Just joking.

Pretending like companies give a f about where they “rank” against each other is just super retarded. This isn’t the World Cup.

Tell me, how does “PC” compete against a brand like PlayStation? It just doesn’t make sense at all. What you just said, is complete and utter nonsense

BlaqMagiq13d ago

I don't think PS cares about being in this so-called "last place" you came up with when they're making profits hand over fist.

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Destiny10804d ago

microsoft wanted to crush sony into dust and they had the money to do it, but with such weak leadership it was always going to fail

Reaper22_3d ago

Had the money? They still have the money but the industry has changed since xbox 360. Microsoft is the number one publisher in gaming. I'd hardly call that failing.

IRetrouk3d ago (Edited 3d ago )

The industry hasn't changed though, just ms, Microsoft was the no1 publisher for a month in december 2024, the actual no1 for fy2024 was tencent if game sales are all that's being counted.

Profchaos3d ago

Money doesn't mean you'll be successful large corporations have entered and failed before like Nec

Show all comments (23)
70°

Interview: Plants vs. Zombies Composer Talks Charm, Humor, and Musical Mayhem

Game Rant interviews Plants vs. Zombies composer Peter McConnell about honoring the series’ quirky roots, adapting its themes, and now going vinyl.

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VenomUK4d ago

The score for the first Plants Vs Zombies is such great, iconic music that it has a timeless quality. Not quite the level of Minecraft, but wonderful in its own right.

70°

'A Deluge' Baldur's Gate 3 Karlach Actor Samantha Béart Talks New and Upcoming Video Game Roles

Game Rant speaks with actor Samantha Béart about their new and upcoming video game roles in Tron: Catalyst, Fading Echo, and more.

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gamerant.com