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Sony's digital gamble

Ty Roberts, CTO OF Gracenote, recently took his 8-year-old son to a Jonas Brothers concert. A sea of screaming teens used their cell phones to take pictures and record videos of the hit Disney Channel band.

In the midst of the insanity, it occurred to Roberts that it would be cool to help these fans instantly share the content they were creating. That idea turned into one of many intriguing projects underway at Gracenote, the small software firm with huge ambitions that Sony (SNE) purchased in June.

Sony hopes to use Gracenote's software to streamline the delivery of its movies, TV shows, and music over the Internet and to improve the ability of its phones, portable music players, PS3 game consoles, and TVs to receive digital content. Gracenote, a profitable, ten-year-old company, also licenses its product to Apple (AAPL, Fortune 500), Samsung, and Yahoo (YHOO, Fortune 500).

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money.cnn.com
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Nineball21123833d ago

Sony isn't going to just totally rely on Blu-ray for content delivery. They see the signs and trends that digital distribution will be the next big thing once the infrastructure is in place to support it.

The Matrix3833d ago

OK I stopped reading a Jonas Brothers.

Johnny Rotten3833d ago

The last concert I saw was RUSH and there was no stopping all the cellphone craziness so it sounds like thier motto is "if you can't beat them, let's let them advertise for us!".